SOURCE: Frost & Sullivan

February 07, 2012 12:45 ET

Frost & Sullivan Applauds Velocent for Its Comprehensive Range of Solutions Designed to Meet the Requirements of Bandwidth-Extensive, Next-Generation Network Services

Velocent's OneVu™ Range of Solutions Helps Mobile Operators Keep Customer Churn and Costs of Customer Care to a Minimum

MOUNTAIN VIEW, CA--(Marketwire - Feb 7, 2012) - Based on its recent analysis of the mobile broadband service assurance market, Frost & Sullivan recognizes Velocent with the 2011 North American Frost & Sullivan Award for Customer Value Enhancement. The company's OneVu™ range of solutions provides an innovative approach to quality of experience (QoE), enabling mobile operators to accurately and cost-effectively monitor service quality.

Major telecom companies are providing packet monitoring solutions that collect inspection data from hundreds of sources on a network. However, this network-centric approach hinders visibility into actual user experience and gives rise to complexities in data correlation, which results in inaccurate throughput measurements.

To circumvent these issues, Velocent adopts a much simpler and more logical approach to monitoring service quality. It oversees data transfers from a single source, the gateway GPRS support node (GGSN), from which it has complete visibility across the entire network. This helps the company supervise every session as well as user behavior without disrupting the network or adding traffic to it.

"The single source method also eliminates the need to correlate multiple QoE metrics from different interfaces," said Frost & Sullivan Program Manager Olga Yashkova . "Frost & Sullivan research reveals that by utilizing this approach, Velocent helps improve accuracy and reduce resolution time by up to 30 percent."

Due to the explosive growth in data usage and the emergence of next-generation network technologies, mobile operators are struggling to keep pace with customer expectations. Velocent's OneVu™ range of solutions help mobile operators address issues of customer attrition through the provision of excellent QoE.

The OneVu™ solution comprises OneVu RESPOND, which deals with the issues of rising customer churn. It provides detailed information on individual end-user QoE by inspecting each user's actual packets to gather information on speed, latency and other issues. It also displays historical data and current session information to aid better response to customer calls. OneVu RESPOND reduces average customer call duration as well as the time to identify problem areas.

The OneVu ALERT enables proactive problem identification to improve end-user QoE. It monitors each cell path to identify failures and measure throughputs and latency. This helps isolate problem areas and thereby, resolve potential failures. Another suite component, the OneVu AWARE, provides real-time network congestion intelligence to mobile operators to improve traffic management. Using this solution, operators can improve end-user QoE by compressing data only in congested cells.

Lastly, the OneVu OPTIMIZE helps mobile operators optimize their investment decisions to drive maximum end-user QoE. By generating QoE analytics, it determines the impact of network capacity expansion on customer experience. This allows mobile operators to channelize and time their investments for enhanced customer value.

Velocent designed its OneVu solutions based on two of its products-the LexaVu and the MiraVu. The LexaVu is an end-to-end visibility engine that gathers information from the GGSN to monitor service quality. This ensures continuous packet inspection with high reliability. Each LexaVu engine can monitor more than 10 Gigabit per second (Gbps) at a time.

The MiraVu is a reporting and analytics platform that collects data from multiple LexaVus and displays them in an easy-to-read format. It transforms raw data into meaningful information to facilitate critical decision making. It also sends an alarm when problems are detected or failures are indicated.

"This architecture enables mobile operators to accurately and proactively monitor customer QoE, which saves valuable customer service time and money," said Olga Yashkova "As various measurement metrics are set for different service categories, such as Web audio and video streaming, the operator is easily able to pinpoint the problem and its intensity."

Each year, Frost & Sullivan presents this award to the company that demonstrates excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment. This award lauds the company's focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and ultimately, customer base expansion.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.

About Velocent

Velocent is the market leader in advanced customer experience service assurance monitoring enabling mobile broadband operators to differentiate their wireless service from competitors by emphasizing the overall experience of their network as well as the customer experience. As mobile operators look to differentiate through guaranteed delivery speeds, quality and consistency of experience, Velocent provides the real-time insight to verify each customer is receiving the speeds & quality promised providing enhanced customer experience management and service assurance. Velocent has over 6 years of experience building high-performance high-definition advanced customer experience service assurance monitoring solutions that numerous mobile broadband operators are currently implementing to differentiate themselves by emphasizing customer experience. To view the Frost & Sullivan white paper please visit

About Frost & Sullivan

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