MOUNTAIN VIEW, CA and SAN DIEGO, CA--(Marketwired - Apr 24, 2013) - Frost & Sullivan, the Growth Partnership company, today announced the availability of a new white paper, titled "Cardless Content Security: The Smarter Choice for Hybrid Networks." In the paper, Avni Rambhia, industry manager, Digital Media, and Mukul Krishna, global director, Digital Media, explore the security challenges operators face as they embrace multi-network architectures to implement next-generation TV Everywhere content services. The paper also provides best practices in planning security architectures for ubiquitous video solutions.
The Internet has irreversibly changed where, when, and how viewers want to experience their content. As such, the pay-TV industry is transforming itself to keep pace with this evolution. In the paper, the authors provide telcos, MSOs and satellite service providers with a deeper understanding of the technological advances that bring streamlined, scalable, multi-network deployments within reach of pay-TV operators. They also address why cardless conditional access (CA) solutions are particularly well-positioned to provide secure yet cost-efficient security for today's and tomorrow's content protection needs. Topics discussed include:
- The challenges of extending a branded, compelling pay-TV experience to every subscriber on every device and screen in a revenue-enhancing manner
- How the power of the Internet can be harnessed to facilitate content security and safeguard revenue
- Why content security solutions are moving away from managing silos for digital rights management (DRM), CA systems and watermarking to a complete revenue security platform
The white paper, sponsored by Verimatrix, the specialist in securing and enhancing revenue for multi-screen digital TV services around the globe, also explores how a major European MSO implemented an IP-based, two-way network alongside its traditional DVB network to offer subscribers advanced, value-added services like video on demand (VoD) and catch-up TV. The case study underscores how implementing a scalable and extensible content security solution over multi-network architectures can help operators extend their services to every target device quickly and economically.
"Delivering a sticky, compelling, ubiquitous video service can be very challenging for operators, especially when you consider that network complexity should be transparent to the user; a service must simply work anytime, anywhere and on any device," said Rambhia. "Fortunately, vendors like Verimatrix help alleviate the burden of these challenges by creating optimally architected solutions to meet the present and emerging needs pay-TV service provides while also enhancing the subscriber's quality of experience."
The white paper is available for download at www.verimatrix.com/hybrid-cardless
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies? Contact us: Start the discussion
Verimatrix specializes in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe. The award-winning and independently audited Verimatrix Video Content Authority System (VCAS™) and ViewRight® solutions enable cable, satellite, terrestrial, IPTV and OTT operators to cost-effectively extend their networks and enable new business models. As the established leader in cardless security solutions, the company has leveraged its innovative 3-Dimensional Security approach to provide harmonized rights for premium content delivery to a range of devices over new hybrid network combinations.
Maintaining close relationships with major studios, broadcasters, standards organizations and its unmatched partner ecosystem enables Verimatrix to provide a unique perspective on video business issues beyond content security as operators introduce new services to take advantage of the proliferation of connected devices. Verimatrix is an ISO 9001:2008 certified company. For more information, please visit www.verimatrix.com, our Pay TV Views blog and follow us at @verimatrixinc, Facebook and LinkedIn to join the conversation.