SOURCE: Frost & Sullivan

Frost & Sullivan

March 21, 2011 07:45 ET

Frost & Sullivan Lauds RAD Data Communications' Superior Carrier Ethernet Demarcation Device

MOUNTAIN VIEW, CA--(Marketwire - March 21, 2011) - Based on its recent analysis of the Carrier Ethernet demarcation devices market, Frost & Sullivan recognizes RAD Data Communications with the 2010 Global Frost & Sullivan Award for Price Performance Value Leadership of the Year. RAD Data Communications' ETX-203A has reset the average selling price of Carrier Ethernet demarcation devices without compromising on features, especially for large sized deployments.

The demarcation market has evolved considerably, into a segment characterized by feature-rich devices that include sophisticated traffic management and diagnostic tools that enable the deployment of service level agreement (SLA)-backed services to enterprises, organizations, service providers, and cell tower locations. The average unit selling price of a Carrier Ethernet demarcation device is in the range of $600 USD to $1,200 USD. However, RAD Data Communications' ETX-203A offers an extremely competitive price in this market segment.

Extremely feature-rich compared to competitors' products, the ETX-203A comprehensively addresses service provider requirements with regards to traffic management, service creation, SLA assurance, device management and life cycle cost optimization. It packs a comprehensive set of features at industry leading price-points. The top areas of differentiation of the ETX-203A include the RAD's EtherAccess Application-Specific Integrated Circuit (ASIC), the hardware-powered operations, administration and management (OAM), and the comprehensive bandwidth control, traffic management and performance monitoring (PM) features to ensure SLAs.

The ETX-203A is based on an ASIC that RAD developed in-house, enabling the company to offer substantially better cost-points. In addition, the product's evolution and future product roadmap is not tied to another vendor's roadmap. In a market where home-grown ASICs are rare, this is a true value differentiator for RAD Data Communications. Similarly, hardware-powered OAM allows for real-time, non-intrusive, in-service measurement of traffic statistics and flow monitoring. This ensures robust service assurance and management. Few vendors if any other ones support this feature.

Further, ETX-203A is designed to meet various deployment scenarios while offering multiple hardware and software connectivity options. Most importantly, RAD Data Communications offers the "pay-as-you-grow" option to its customers that empower end users to grow their networks in a cost-effective manner. Thus, RAD Data Communications has addressed key customer requirements with regards to total cost of ownership over the life-cycle of a product and offers a comprehensive solution based on OPEX and CAPEX savings.

Significantly, customer's can define performance monitoring parameters and other key performance indicators (KPI) threshold configuration, thus enabling advanced SLA assurance with the ETX-203A. The device also provides Layer 1, 2 and 3 diagnostic loopback capabilities with MAC and IP address swap.

"The availability of rich performance management and advanced Layer 2 features at extremely compelling price points is a real differentiator for RAD. RAD has raised the bar in the demarc segment with its price-performance leadership with the ETX-203A product," notes Prayerna Raina, Research Analyst, Frost & Sullivan. "Moreover, its user-centric approach to assuring SLAs on an end-to-end basis is clearly an important feature in the ETX-203A."

Finally, for a vendor of this size, RAD has established an extensive network of partners, distributors and system integrators to offer 24X7 local support through its regional partners through telephone as well as on-site support.

Overall, RAD Data Communications has positioned itself well in a fragmented and competitive market with the ETX-203A, which packs a comprehensive set of features in a compact device and at industry leading price-points. Based on the company's best practices approach to defining and offering price value and innovation compared to the other market participants, RAD Data Communications is the recipient of the 2010 Frost & Sullivan Global Price Performance Value Leadership of the Year Award.

Each year, Frost & Sullivan presents this award to the company that has developed a product to suit the market and client needs. The award lauds the price competitiveness, features, ease of use of the product as well as the service effectiveness of the recipient company.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About RAD Data Communications

Founded in 1981, RAD Data Communications has achieved international recognition as a major manufacturer of high quality access and backhaul equipment for data communications and telecommunications applications. These solutions serve the data and voice access requirements of service providers, carriers, and enterprise networks, as well as utilities and transportation systems. The company's installed base exceeds 11,000,000 units and includes more than 150 carriers and operators around the world, including AT&T, China Mobile, Deutsche Telekom, France Telecom, Hutchison, Orange, Telekom Austria, TeliaSonera, Telstra, T-Mobile, and Verizon. RAD is an active participant in industry organizations such as the IETF, Broadband Forum, ITU, and MEF. Its customers are supported by 29 offices and more than 300 channel partners in 165 countries.

RAD's environmental management system is ISO 14001 certified. Its operations facilities and processes comply with the industry's most stringent standards and are completely non-polluting. 

RAD is a member of the RAD Group of companies, a world leader in networking and internetworking product solutions.

RAD Data Communications site:

Press Contact:
Bob Eliaz, Media Relations Manager, RAD Data Communications
Tel: +972-3-6458134
Fax: +972-3-6498250

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