SOURCE: Frost & Sullivan

Frost & Sullivan

March 22, 2011 08:41 ET

Frost & Sullivan: Multifunctional and Eco-Friendly Materials Propel European Protective Clothing Market Growth

LONDON--(Marketwire - March 22, 2011) -  Multifunctional protective clothing is driving growth in the western Europe industrial protective clothing markets. This is because, end users are investing in a single protective suit capable of offering protection from multiple hazards in a more effective way. With strict governing bodies in Europe, it is highly important for companies to safeguard their employees from life-threatening hazards at the workplace. Multifunctional protective clothing has gained traction with employers as they help remedy multiple hazards simultaneously.

The green movement has been picking up momentum in Europe and hence, end users of industrial protective clothing are becoming more environment conscious. Manufacturers of protective clothing have stepped up the tempo of research to roll out greener, environment-friendly fabrics. The aim is to develop fabrics from renewable, recyclable materials such as vegetable extracts that can be recycled easily and do not cause any form of environmental pollution.

New analysis from Frost & Sullivan (http://www.chemicals.frost.com), Western Europe Industrial Protective Clothing Markets, finds that the market earned revenues of EUR 1,351.9 million in 2009 and estimates this to reach EUR 1,668.3 million in 2016.

If you are interested in more information on this study, please send an e-mail to Chiara Carella, Corporate Communications, at chiara.carella@frost.com, with your full name, company name, title, telephone number, company website, city and country.

"The adoption of multifunctional protective clothing has enabled manufacturers to devote more time and resources to device innovative, cost-effective solutions that do not compromise on safety," says Frost & Sullivan Research Analyst Anamika Chaudhuri. "As a result innovations are taking place and the market is exploiting growth opportunities despite being highly mature in terms of age."

A major development in the western European industrial protective clothing market is the shift of production process by most of the manufacturers to Asian countries such as China and Indonesia. Most European manufacturers have resorted to this strategy to counter the steep competition posed by rising volume of low-priced Chinese products. The trend is expected to continue in future and the European market is likely to be deluged with more price-competitive products that meet European standards. Considering that the market is highly saturated, industrial protective clothing manufacturers find it challenging to differentiate their offerings from that of competitors.

To maintain exclusivity, manufacturers are going the extra mile to enhance the quality of the raw material, comfort, design, style and colour of the garment. Research and development is also crucial to enable product differentiation. Manufacturers must understand specific customer requirements and address them efficiently to gain a strong foothold in the market.

"Focusing on the off-shore production process is of prime importance as quality is a critical factor driving sales of industrial protective clothing, apart from cost," says Anamika. "Every company monitors the production plants situated in Asian countries very closely to avoid any compromises with quality."

Although cost is an important factor, manufacturers should maintain their focus on quality despite the strong pricing pressure caused by the low-cost Chinese products because end-user demand for superior-quality products will always remain very high in this market.

Western Europe Industrial Protective Clothing Markets is part of the Chemicals & Materials Growth Partnership Services programme, which also includes research in the following markets: Asia Pacific Personal Protective Equipment Markets, Global Mining Industry Personal Protective Equipment Markets, and Western European Workwear Markets. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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Western Europe Industrial Protective Clothing Markets
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