SOURCE: Frost & Sullivan

Frost & Sullivan

March 17, 2011 11:23 ET

Frost & Sullivan to Provide Industry Leaders With Key Plug-In Electric Vehicle Market Insights

MOUNTAIN VIEW, CA--(Marketwire - March 17, 2011) -  Frost & Sullivan's Veerender Kaul is set to speak at this year's Plug-In Electric Vehicle Infrastructure USA 2011 Conference & Exhibition March 31-April 1. Kaul aims to explore the consumer attitude and perceptions about electric vehicles and their electric vehicle purchase interest and preferences.

By 2020, huge shifts in urbanization and society are expected, which will collectively impact personal mobility. Electric vehicles (EV) are expected to be in the forefront of these changes with ground-breaking products, innovative business models and new customer experiences. The move from a fossil-fuel based personal transportation system to an electric system, however, presents enormous challenges. The high price of EVs, limited driving range of battery EVs (typically 100 miles) and the lack of a public charging network are major impediments to the adoption of EVs.

The high investment needs for developing electric vehicles and the supporting infrastructure, amidst uncertainty about the acceptance of these vehicles, poses enormous risk. For a successful EV program, it is important to understand the vehicle-purchase and vehicle-usage criteria of consumers and fleet customers and align product and service offerings to them. Veerender Kaul's presentation will analyze the following key issues:

  • What is the level of awareness and interest in purchasing electric vehicles?
  • What are the motivations for purchasing an electric vehicle?
  • What are the vehicle usage and performance characteristics of interested customers?
  • Who are the potential early adopters of electric vehicles?
  • What are the electric vehicle feature preferences?

"On one hand, the unique driving attributed to an EV makes it difficult to position it as a primary vehicle and on the other hand its high price makes its positioning as a secondary vehicle difficult. Innovative business models that package transportation services with EVs to overcome its driving limitations and derive secondary revenue streams to reduce the cost burden on EV owners are crucial to positioning an EV as a primary vehicle and enhancing its value proposition," notes Veerender Kaul, Frost & Sullivan's Automotive & Transportation Research Director.

The Plug-In Electric Vehicle Infrastructure USA 2011 conference in San Diego, CA on March 31-April 1 will showcase 20+ senior level speakers across 15+ dedicated business focused sessions to discuss the most innovative & commercial charging solutions, consumer behavior data, utility case studies, connectivity & payment strategies and much more in order to work out the a win-win situation for stakeholders. All attendees need to pre-register for the event. For the full speaker lineup, agenda and more details please visit:

EV update is a sister brand of Telematics Update. Telematics Update provides a weekly e-newsletter, interviews and business information for senior executives with an interest in infotainment, telematics and location based services, commercial vehicle telematics and vehicle safety markets. Telematics Update has organized leading business conferences in Europe, the USA and Asia-Pacific since 2000.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit

Contact Information