SOURCE: Frost & Sullivan

Frost & Sullivan

April 28, 2011 08:30 ET

Frost & Sullivan to Provide Industry Leaders With Key Plug-In Electric Vehicle Market Insights

Automotive & Transportation Research Director Veerender Kaul Will Present at Telematics Detroit 2011

MOUNTAIN VIEW, CA--(Marketwire - Apr 28, 2011) - Frost & Sullivan's Veerender Kaul is set to speak at this year's Telematics Detroit 2011 Conference & Exhibition June 8-9. Kaul aims to explore the consumer attitude and perceptions about electric vehicles and their electric vehicle purchase interest and preferences.

By 2020, huge shifts in urbanization and society are expected, which will collectively impact personal mobility. Electric vehicles (EV) are expected to be in the forefront of these changes with ground-breaking products, innovative business models and new customer experiences. The move from a fossil-fuel based personal transportation system to an electric system, however, presents enormous challenges. The high price of EVs, limited driving range of battery EVs (typically 100 miles) and the lack of a public charging network are major impediments to the adoption of EVs.

The high investment needs for developing electric vehicles and the supporting infrastructure, amidst uncertainty about the acceptance of these vehicles, poses enormous risk. For a successful EV program, it is important to understand the vehicle-purchase and vehicle-usage criteria of consumers and fleet customers and align product and service offerings to them. Veerender Kaul's presentation will analyze the following key issues:

  • What is the level of awareness and interest in purchasing electric vehicles?
  • What are the motivations for purchasing an electric vehicle?
  • What are the vehicle usage and performance characteristics of interested customers?
  • Who are the potential early adopters of electric vehicles?
  • What are the electric vehicle feature preferences?

"On one hand, the unique driving attributed to an EV makes it difficult to position it as a primary vehicle and on the other hand its high price makes its positioning as a secondary vehicle difficult. Innovative business models that package transportation services with EVs to overcome its driving limitations and derive secondary revenue streams to reduce the cost burden on EV owners are crucial to positioning an EV as a primary vehicle and enhancing its value proposition," notes Veerender Kaul, Frost & Sullivan's Automotive & Transportation Research Director.

The annual Telematics Detroit Conference & Exhibition in Novi, Michigan on June 8-9, 2011 is the most influential show for the global telematics industry. This year's senior-level speakers will include Mercedes-Benz, General Motors, Airbiquity, T-Mobile, Inrix, U.S. DOT, Visteon, Harman, Ford and many more. All attendees need to pre-register for the event. For the full speaker lineup, agenda and more details please visit:

Telematics Update provides a weekly e-newsletter, interviews and business information for senior executives with an interest in infotainment, telematics and location based services, commercial vehicle telematics and vehicle safety markets. Telematics Update has organized leading business conferences in Europe, the USA and Asia-Pacific since 2000.

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