SOURCE: Frost & Sullivan

July 11, 2011 07:45 ET

Frost & Sullivan Recognizes's Outstanding Innovation in Crafting and Executing Its Competitive Strategy

The Company Is Uniquely Positioned as an Independent Vendor of Pure Enterprise Digital Rights Management Products

MOUNTAIN VIEW, CA--(Marketwire - Jul 11, 2011) - Based on its recent analysis of the enterprise digital rights management (EDRM) market, Frost & Sullivan recognizes, Inc. with the 2011 Global Frost & Sullivan Award for Competitive Strategy Innovation of the Year. (Fasoo) has successfully retained its leadership in the Asia-Pacific (APAC) markets and is seeing steady improvement in its global market position based on its unique technology, ongoing R&D improvements, comprehensive product capability and effective use of competitive intelligence.

In the global EDRM market Fasoo competes with Microsoft that has the strength of its Windows Server and Office products, which are mainstay applications for enterprises worldwide. Fasoo's technology approach is driven by security and practical considerations. By overriding an application's memory space, it provides a strong approach to document protection that integrates smoothly with the end-user experience even for third party applications, where EDRM vendors do not have access to the program code.

"This is a difficult approach for several reasons, including risk of performance impact and the requirement of keeping pace with application and document format updates," said Frost & Sullivan Research Analyst Avni Rambhia. "Fasoo has developed the technical strength and deployment process to execute it well."

Another unique Fasoo's strength is its ability to scale operations across large enterprises, which are often a patchwork of identity management and client application systems across various enterprises. Fasoo has strong experience in securing information on an enterprise-wide level for large, globally distributed companies. For example, its flagship installation for Samsung spans more than 160,000 internal users and more than one million total users worldwide. No competitor has installations on this scale.

Today, enterprises are shifting from deploying EDRM on a need-basis to employing it uniformly for all enterprise employees. Fasoo's strategy of combining a highly interoperable product with custom services as needed has positioned it well to organically fulfill this growing demand. In contrast, competitors have tended to focus on formats or deployment environments within their core competency, and to rely on systems integrators or value added resellers to develop and deliver an overall solution for the enterprise.

Fasoo dominates the APAC markets, notably Japan and Korea, and is now expanding into major markets such as China in the East, and North America and Europe in the West, through a combination of strategic partnerships and organic growth. Fasoo is the only major player in the EDRM market who has remained a pure EDRM vendor. While acquisition by large corporations offers competitors the strength of better sales resources and a more established customer base, Fasoo is countering this in two ways. In the North American and European markets, it is joining efforts with established channel partners such as IKON Office Solutions, a wholly owned subsidiary of Ricoh Americas Corporation, and Toshiba America Business Solutions, Inc to reach customers and win market share. Second, Fasoo is being proactively sought out as a partner by leading data loss prevention (DLP) vendors who are trying to break into the APAC region.

"Fasoo effectively articulates shortcomings in competing offerings, while highlighting its own strengths in the context of customer pain points, to craft compelling sales messaging and marketing communication," said Rambhia. "Its blue ocean strategy is to position the company as a pure EDRM vendor with the technology that is agnostic to asset management, server software and DLP systems, but which interoperates with all market leading applications and platforms and is scalable to meet the needs of large enterprises with global footprints."

In recognition of its innovative competitive strategies, Frost & Sullivan is proud to recognize Fasoo with the Global Frost & Sullivan Award for Competitive Strategy Innovation of the Year in the EDRM market. Each year, Frost & Sullivan presents this award to the company that has demonstrated uniqueness of strategy, leveraging competitive intelligence to improve market position.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research in order to identify best practices in the industry.


For the past 11 years,, Inc. has been successfully building its worldwide reputation as a leading EDRM solution provider with the best-in-class DRM solutions and services. Fasoo EDRM safeguards digital files and prevents unauthorized use of the files and provides consistent and reliable protection of the documents with effective file encryption, permission control and audit trail technologies. Fasoo EDRM solution allows enterprises to prevent unintended information disclosure or exposure, guarantee a secure information sharing environment, better manage work flows and simplify secure collaboration.

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