SOURCE: Frost & Sullivan

July 06, 2011 07:45 ET

Frost & Sullivan Recognizes Xata Corporation for Its Fleet Management Product That Offers Unparalleled Price-Performance Value to Customers

Xata Turnpike Eliminates Traditional Upfront Costs to Offer an Almost Immediate Return on Investment (ROI)

MOUNTAIN VIEW, CA--(Marketwire - Jul 6, 2011) - Based on its recent analysis of the commercial vehicle fleet management market, Frost & Sullivan recognizes Xata Corporation with the 2010 North American Frost & Sullivan Award for Price Performance Value Leadership of the Year for its fleet management product Xata Turnpike.

"While ROI stays high and payback remains fast on telematics systems, the up-front and lifecycle costs are proving to be a strong deterrent for uptake, especially among smaller fleet operators," said Frost & Sullivan industry analyst Kabirdas Sathyanarayana. "However, a federal mandate requiring electronic on-board recorders (EOBRs) in all commercial trucks is slowly appearing to be inevitable and Comprehensive Safety Analysis (CSA) 2010 could necessitate that even further, forcing fleets to use fleet management solutions (FMS) to be regulatory compliant."

Xata Turnpike is considered the most competitively priced proven fleet management product in today's market with no hardware investments and a reasonable monthly subscription cost of $35. Unlike competing solutions, Xata Turnpike eliminates the traditional upfront and other hidden costs such as installation, elaborate training, capital expenses and warranty, providing a significant value-to-cost ratio. This means an almost immediate ROI, generally seen within the first month of its implementation. To provide a similar set of services, its competition offers products requiring initial hardware investment of about $1,500, in addition to an average monthly subscription of approximately $45 and one-time installation fee of about $150.

"Though Xata Turnpike does not offer comprehensive routing and tracking integration, it does help to meet the primary operational and regulatory compliance requirements for its customers, at the lowest cost of any similarly functional solution in the market," said Sathyanarayana. "Further, customers can install Turnpike hardware themselves easily and quickly -- usually in less than 10 minutes -- without the need for the maintenance shop's staff or resources. Installing the competitors' products typically requires a certified, professional installer's time."

Xata Turnpike gives drivers and fleet managers the ability to leverage the latest technology to help them do their job more efficiently and safely. Its RouteTracker hardware interacts with various handheld devices (e.g. cell phones, smartphones, etc.) by Bluetooth. Vehicle information from the RouteTracker is sent through a wireless carrier, such as Xata partners Verizon Wireless,Sprint or AT&T to the customer's database, where it becomes viewable 24 hours, seven days a week via the user's Web browser. These customers can also streamline their business processes with simplified billing, as fees for the Xata Turnpike subscription adds directly to their Verizon, Sprint or AT&T wireless bills.

Xata also provides consultation services to help its customers implement best practices to increase their productivity and develop customer-specific hardware and reporting requirements. It offers both live and online training as well as refresher training to help customers maximize their ongoing ROI. The company's Enhancement Advisory Board carefully looks at all customer product-enhancement requests, using them to improve its products and help its customers run their operations more efficiently and with an increased level of regulatory compliance.

Significantly, Xata Turnpike gives customers a flexible product that can work on a variety of platforms. It provides fleet performance management solutions to all types of trucking operations, including private fleet, for-hire fleet, less than truckload (LTL) or field services. Thus, XATA Turnpike works well in a number of vertical markets and caters to all types of fleets.

Overall, Xata Turnpike enables customers to optimize assets and enhance the productivity of fleet operations across the entire supply chain, resulting in decreased operational costs, improved regulatory compliance and enhanced customer service, meeting the primary service requirements for majority of customers.

In recognition of the features and value it offers clients, Frost & Sullivan presents Xata with the 2010 North American Frost & Sullivan Award for Price Performance Value Leadership of the Year in the commercial vehicle FMS market. Each year, Frost & Sullivan presents this award to a company that has developed a product to suit the market and client needs. The award lauds the price competitiveness, features, ease of use of the product as well as the service effectiveness of the recipient company.

Frost & Sullivan's Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research in order to identify best practices in the industry.

About Xata Corporation

Xata Corporation is one of the leading providers of fleet management solutions to the truck transportation industry. Founded in 1985, Xata began providing FMS to the private fleet segment of the truck transportation industry. The company is an expert in optimizing truck-fleet operations by reducing costs and ensuring regulatory compliance. XATA's on-demand software and services help companies manage fleet operations, enhance driver safety and deliver a higher level of customer satisfaction. Its XataNet solution provides customers with access to their vehicle data anywhere and anytime, while its Xata Turnpike solution provides personal digital assistant (PDA)-based fleet management capabilities for no upfront Turnpike hardware costs. Turnpike's RouteTracker hardware allows Xata to expand the addressable market through low-cost options to include small and medium-sized fleets in North America and key vertical markets, such as Less Than Truckload (LTL). Xata now has about 111,000 trucks enabled with its technology for 1,400 customers across North America. For more information, please visit

About Frost & Sullivan

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