SOURCE: Frost & Sullivan

Frost & Sullivan

March 30, 2011 08:15 ET

Frost & Sullivan: U.S. Market for Immune and Antihypertensive Health Solutions to Reach $1,149.0 m in 2016

MOUNTAIN VIEW, CA--(Marketwire - March 30, 2011) - Rising incidence of problems related to high blood pressure and weak immune systems and increasing consumer gravitation toward preventive healthcare are driving growth in the U.S. immune and antihypertensive health ingredients market.

The importance of maintaining a healthy immune system was realized when many regions of the world, including the European countries and the United States, were severely hit by the spread of swine flu. Manufacturers in this space are capitalizing on the growing awareness of the potential of immune health ingredients. The crucial role of immune health ingredients in preventing flu-like symptoms and respiratory infections has been increasingly promoted.

On the other hand, augmented research efforts from the manufacturers end have resulted in strong scientific evidence supporting the antihypertensive capabilities of some ingredients.

New analysis from Frost & Sullivan (http://www.food.frost.com), U.S. Market for Nutritional Solutions in Immune and Antihypertensive Health, finds that the market earned revenues of $649.2 million in 2009 and estimates this to reach $1,149.0 million in 2016.

If you are interested in a virtual brochure for this study, please send an e-mail to Sarah Saatzer, Corporate Communications, at sarah.saatzer@frost.com, with your full name, company name, job title, telephone number, company e-mail address, company website, city, state and country.

"Spirited research efforts of manufacturers have resulted in strong scientific evidence supporting the anti-hypertensive capabilities of some ingredients," says Frost & Sullivan Senior Research Analyst Sneha Pasricha. "For example, MegaNatural BP® grape seed extract by Polyphenolics has been proven to lower blood pressure in metabolic syndrome patients."

There has been tangible success in penetrating the condition-specific dietary supplement market targeted at the hypertensive and pre-hypertensive population. Similarly, cardiovascular health, which is still an emerging health area for natural vitamin K2 and L-carnitine, is likely to gain gradual prominence with the support of relevant research.

Although the prospects for the market look upbeat, there are some challenges clouding the landscape. Rigorous competition is prevalent among the plethora of immune health ingredients available in the market. Specific immune health- related benefits of a majority of these ingredients are not adequately showcased. Most of these ingredients are positioned for other health benefits as well. For instance, probiotics and prebiotics are projected primarily as promoters of digestive health rather than immune health.

Such a scenario creates confusion in the minds of consumers, dissuading them from opting for these ingredients. At the same time, competition from traditional blood pressure-lowering methods that include exercise, weight management, salt reduction as well as drugs such as diuretics, beta-blockers, angiotensive converting enzyme (ACE) inhibitors, calcium channel blockers and vasodilators is undermining market prospects for antihypertensive ingredients.

"Proactive research initiatives by manufacturers supporting their ingredients efficacy, empowered with apt promotional efforts could prove instrumental in increasing consumer/customer trust and acceptance in the high potential U.S. immune and antihypertensive health ingredients market," says Pasricha Continued robust research endeavors clubbed with aggressive marketing is likely to give any immune or anti-hypertensive ingredient a significant edge in the market.

U.S. Market for Nutritional Solutions in Immune and Antihypertensive Health is part of the Food and Beverage Ingredients Growth Partnership Services program, which also includes research in the following markets: Trends and Opportunities in the European Protein Ingredients Market, European Market for Enzymes in Food Application, European Digestive Ingredients in Animal Feed Market, and Digestive Ingredients in Animal Feed Market. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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U.S. Market for Nutritional Solutions in Immune and Antihypertensive Health
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