SOURCE: Frost & Sullivan

March 16, 2011 10:52 ET

Frost & Sullivan's Research Reveals a Key to Cost-Effective New Product Development

Frost & Sullivan's Growth Team Membership Uncovers the Key Drivers of Successful New Product Development Activities; Outlines How to Conduct Early-Stage Research and Evaluation

MOUNTAIN VIEW, CA--(Marketwire - March 16, 2011) -  Frost & Sullivan, the growth partnership company, released new analysis demonstrating the gains in efficiency and success rates that companies can achieve through early-stage innovation evaluation. Its Growth Process Toolkit features a rigorous, balanced process for evaluating any idea prior to entering the standard, stage-gate development process.

"By assessing a product's viability against a set of basic criteria, companies can determine whether a product has the right market and customer base and is supported by the internal capabilities necessary for a successful launch," states Dan Goldenberg, Global Vice President of Growth Partnership Strategy for Frost & Sullivan's Growth Team Membership (GTM). "This Growth Process Toolkit shows how, by building a repeatable and unbiased process for evaluating the commercial viability of innovation concepts, companies can accelerate growth, streamline their development efforts, and improve their launch success rates." Importantly, Goldenberg adds, "This toolkit is a user-friendly guide for any organization interested in better executing its new product development efforts." 

The Growth Process Toolkit for new product development applies Frost & Sullivan's experience working with clients worldwide on innovation-related challenges in a scalable, step-by-step implementation format. This research gives Growth Team Membership members proven processes, tools, and templates to help them successfully manage the risks and pitfalls encountered in this critical activity. 

To Learn More on This Topic:
View an excerpt on the Growth Process Toolkit for New Product Development, please visit  

Join the Growth Team Membership group and Ken Edwardsson, Dow AgroSciences' (DAS) Global Leader for new product development processes, for our Ask the Thought Leader webcast on "Maximizing Innovation Portfolio Value and Mitigating Risk." The webcast, on Wednesday, April 6, 2011 at 11am EDT, will demonstrate how DAS uses a portfolio management system that balances project and portfolio investments and mitigates risk to improve values. 

To register for this event, please send an e-mail to Mireya Espinoza, Corporate Communications, at, with your full name, company name, title, telephone number, company e-mail address, company website, city and state.

About Frost & Sullivan's Growth Team Membership

Growth Partnership Services (GPS) is an annual subscription program that provides unlimited access to research, services, and events addressing the most pressing external and internal growth challenges faced by executives today. As part of GPS, TEAM (Technology, Economic, Application, and Market) research gives a comprehensive view of industry, market, and technology opportunities, while Growth Team Membership™ (GTM) provides case-based best practices, toolkits, and events to address the internal challenges individual executives face within their respective functions.

For more information on the Growth Team Membership, please visit

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit

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