SOURCE: The Decathlon

The Decathlon

September 22, 2011 10:30 ET

FRS® Healthy Performance™ Recognized as Official Natural Performance Energy Beverage of The Decathlon 2011

Leading Natural Performance Beverage Maker Partners With Fast Growing Athletic Competition

NEW YORK, NY--(Marketwire - Sep 22, 2011) - After a 1-year hiatus, The FRS Company returns as the official natural performance energy beverage of The Decathlon, a heralded athletic competition crowning "Wall Street's Best Athlete."

On October 22nd, professionals from many of the world's preeminent financial services firms including Deutsche Bank and Citi will converge at Columbia University's Wien Stadium to compete in 10 athletic events testing speed, power, endurance, and agility, while raising money to benefit Memorial Sloan-Kettering Cancer Center, the world's oldest and largest private cancer center.

"We are very excited to have FRS as the official natural performance beverage provider of The Decathlon," notes co-creator, Dave Maloney, whose mother is a breast cancer survivor. "FRS' sponsorship is a testament to our shared commitment to delivering a first class athletic competition to benefit a truly worthy cause."

FRS® joins industry leaders like Bloomberg L.P., Equinox Fitness, and luxury time piece maker IWC as sponsors whose resources are used to produce the 1-day competition modeled after the annual NFL Combine.

Included in The Decathlon are events like the 400 meter run, football throw, 40 yard dash, pull-ups, and bench press. Participants are required to raise a minimum of $3,000 in order to compete.

"FRS is thrilled to bring health and athletic acheivement to the forefront in 2011 with The Decathlon," said Jaclyn Rodriguez, Director Channel and Sports Marketing at The FRS Company. "As a proud sponsor, we are excited to deliver a natural and sustained energy product to the dedicated athletes of Wall Street, where we are currently fueling consumers with all new Healthy Energy and all-natural Healthy Protein bottled drinks."

Since 2009, The Decathlon has raised over $325,000 for cancer.

About The FRS Company
FRS® HEALTHY PERFORMANCE™ products are offered in ready-to-drink cans, re-sealable bottles, liquid concentrates, soft chews and powdered drink mix forms to meet the needs of active lifestyle consumers. FRS uses the super antioxidant quercetin, found naturally in many fruits and vegetables, combined with a patented mix of vitamins and other antioxidants, to provide sustained natural energy. Visit

About The Decathlon
The Decathlon is an athletic where professionals employed within the financial services industry compete for the title of "Wall Street's Best Athlete" and support Memorial Sloan-Kettering Cancer Center.

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