Fruition Interactive

March 09, 2009 13:12 ET

Fruition Interactive: Toronto-Based Company Helps Nonprofits Atomize Staff Functions, Saves Hundreds of Staff Hours

Customized Web Technologies Help Non-Profits Do More With Less and Demonstrate Value to Donors

TORONTO, ONTARIO--(Marketwire - March 9, 2009) - Today, the outlook for many Canadian non-profit organizations is increasingly uncertain. Many face the challenge of meeting growing demands using diminishing resources. But to enhance system-wide efficiency and demonstrate value to its donors, Toronto-based non-profit agency, the Working Women Community Centre (WWCC), turned to Web developer Fruition Interactive for an innovative solution.

WWCC, which provides settlement services for immigrant women in Toronto had concluded that its client relationship management (CRM) system was unreliable and too costly.

"It was costing the agency hundreds, of staff hours to do reporting," said Kent Wakely, managing partner at Fruition Interactive. The agency needed a system that would streamline business functions, and enable them to accomplish more in less time.

Wakely and his team customized a Web-based solution using CRM technology originally developed to solve sales and marketing problems in the private sector. The resulting applications now enable the agency to track services, and do reporting in significantly less time than previously.

"Fruition Interactive was very creative in identifying technologies that delivered value and produced the results that we were seeking," said WWCC's program manager, Vanda Henriques. "The new system is so easy to use that staff members with no previous technical ability were able to jump on board quickly and began working. We have seen big improvements in our office," she said.

Because the agency staff can now track each client interaction more effectively, they are poised to develop new insights regarding the clients they serve. Additionally, the new system allows WWCC to engage in strategic planning to meet future organizational challenges, bringing markedly enhanced value to their clients and donors.

About Fruition Interactive

Fruition Interactive creates compelling online experiences for clients that generate exceptional return on investment, and open new strategic opportunities. The company has built a solid track record for on-time, on-budget, and on-target delivery of interactive tools - including Web-based Content Management Systems (CMS), Client Relationship Management (CRM) tools, collaboration platforms, online contests, surveys, and e-commerce - that engage and enable users.

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