SOURCE: Del Monte Foods

November 21, 2005 11:07 ET

Fruits and Vegetables -- Is Your Family Getting Enough? If Not, It's as Easy as Point and Click With www.delmontedaily.com

Win a Dinner Party With Celebrity Chef Art Smith

SAN FRANCISCO, CA -- (MARKET WIRE) -- November 21, 2005 -- Fabulous fruits and vital vegetables -- is your family getting enough? If you're like most Americans, the answer is probably no. Del Monte Foods (NYSE: DLM) today announces the launch of www.delmontedaily.com, an easy solution that enables families to increase fruit and vegetable intake via unlimited access to healthful meal solutions, shopping lists, a personalized recipe box, tips for helping children eat more fruits and vegetables, recommendations on how to stock a perfect pantry and much more.

"We wanted to offer new and easy ways for consumers to eat right -- www.delmontedaily.com is helping people overcome the hurdles of healthy eating," said Apu Mody, Managing Director, Del Monte Brands. "With www.delmontedaily.com, consumers can easily eat more fruits and vegetables daily and begin to enjoy the benefits of a balanced diet, an essential part of healthy living."

The Web site is part of the newly launched Del Monte Daily™ -- an integrated marketing initiative that supports the Dietary Guidelines for Americans as a way to maintain a healthful lifestyle. Specifically, it encourages everyone in the family to eat approximately 4 1/2 cups of fruits and vegetables daily, equaling approximately half a plate of fruits and vegetables at every meal. The initiative features: a partnership with celebrity chef, Art Smith; a dedicated online destination, www.delmontedaily.com, that is a one-stop source for delicious meal ideas, nutrition tips, pantry must-haves and much more; new products that make it easier for families to eat more fruits and vegetables; exciting in-store activities; and, consumer promotions.

Dine In Health and Style with Chef Art Smith

The newly launched site features a special sweepstakes -- Win a Dinner Party with Celebrity Chef Art Smith that will give one lucky winner an opportunity to bowl over friends and family with a dinner party prepared by award-winning chef and television personality Art Smith. The sweepstakes will run from now through December 31, 2005. To enter the sweepstakes:

--  Visit www.delmontedaily.com;
--  Click on the "Win a Dinner Party with Chef Art Smith:  Register Now"
    box featured on the homepage;
--  Follow the instructions by providing your name, address, city, state
    and e-mail address;
--  Hit the "Register" button and you are entered for a chance to win.
    
"Bringing families back to the table is one of the best ways to nourish and enrich our lives," said Chef Art Smith. "I look forward to traveling to the winner's home and providing a great-tasting meal for his or her friends and family. A great table is full of surprises and we're bound to create some magic together."

Whether you live in Tallahassee or Tacoma, one lucky winner will have the opportunity to rub shoulders (and maybe a clove of garlic) with the renowned author of "Kitchen Life and Back to the Table." Art will cook a meal in the winner's home for up to 10 people.

Art Smith received the 2002 James Beard Award for his first cookbook, "Back to the Table: The Reunion of Food and Family" (Hyperion, 2001). Art's second cookbook, "Kitchen Life," was recently awarded the 2004 Gourmand World Cookbook Award in the category of "Best Family and Children's Cookbook." He is currently working on his third book.

Visit www.delmontedaily.com for dozens of Del Monte Daily meal solutions, information about Chef Art Smith and to enter the Win a Dinner Party with Celebrity Chef Art Smith sweepstakes. You just may have the chance to dish up a memory that will last a lifetime.

About Del Monte Foods

Del Monte Foods is one of the country's largest and most well known producers, distributors and marketers of premium quality, branded and private label food and pet products for the U.S. retail market, generating over $3 billion in net sales in fiscal 2005. With a powerful portfolio of brands including Del Monte®, Contadina®, StarKist®, S&W®, Nature's Goodness™, College Inn®, 9Lives®, Kibbles 'n Bits®, Pup-Peroni®, Snausages®, Pounce® and Meaty Bone®, Del Monte products are found in nine out of ten American households. For more information on Del Monte Foods Company (NYSE: DLM), visit the Company's website at www.delmonte.com.

Official Abbreviated Sweepstakes Rules

NO PURCHASE NECESSARY. Void in Puerto Rico, Hawaii and Alaska, and where prohibited. Open only to US residents who are 18 years of age or older at time of entry. To enter, go to www.delmontedaily.com between November 6, 2005, at 12:01:00 AM EST through December 31, 2005, at 11:59:59 PM EST and follow the on-screen instructions. For complete official rules by which all entrants are bound, go to www.delmontedaily.com. SPONSOR: Del Monte Foods, PO Box 193575, San Francisco, CA 94119-3575.

Contact Information

  • CONTACTS:

    Michelle Faist
    Del Monte Foods
    412/222-8123

    Abbie Pauley
    Ketchum
    412/456-3596