SOURCE: SLI Systems

July 10, 2007 08:00 ET

FTD.com's Site Search Solution Helps Customers Quickly Find Just the Right Flowers

By Integrating SLI Systems' Learning Search on Its E-Commerce Site, FTD.com Is Able to Provide Its Customers With Relevant Site Search Results, as Well as Make Additional Product Suggestions That May Be of Interest

CUPERTINO, CA--(Marketwire - July 10, 2007) - Because customer preferences are constantly changing in the seasonal flower business, FTD.com turned to SLI Systems, a provider of on-demand search services for Internet and e-commerce sites, to help them provide its customers with an exceptional online shopping experience. Since having integrated SLI Systems' Learning Search, FTD.com is able to help its customers find just the right flowers as quickly as possible by providing them relevant site search results, as well as additional products that will likely be of interest.

Learning Search is a hosted site search solution that continually tracks visitors' aggregate search terms and the corresponding items clicked on, and uses that data to deliver results based on popularity. For example, if someone searches "bridal flowers" on FTD.com, Learning Search automatically ranks the resulting items so that those with historically higher click-rates are listed at the top.

"Given the seasonality of our business, it's important for us to constantly reevaluate what our buyers are looking for," said David Kamedulski, Director of Online Experience at FTD. "By working with SLI Systems, we're able to analyze the keywords searched on our site and quickly see how our customers' preferences are changing, which helps us better adjust and market our products based on seasonality."

"We work closely with our customers to help them leverage their site search data to improve their marketing efforts," said Dr. Shaun Ryan, CEO of SLI Systems. "By melding search data with merchandising techniques, also known as searchandising, FTD.com is able to deliver search results that are most likely to lead to sales, and use customers' search activity as a way to merchandise specific products."

About Learning Search

Learning Search is built on SLI Systems' patented advanced search behavior analytics engine. Learning Search is a hosted site search solution that continually tracks visitors' aggregate search terms and the corresponding items clicked on, and uses that data to improve the relevance of the site search results. Learning Search also gives customers the option to refine the results by category, manufacturer or price band, sort them by highest or lowest price, and provides additional related search terms which help users further refine their searches. Learning Search is supplemented with a new, free Site Search Feedback Tool, which is designed to help e-commerce and other Web sites better understand the quality of their site search functionality based on customer input. More information is available at http://www.sli-systems.com/feedback.php.

Other companies that use SLI Systems' hosted search offerings include Chiasso, Ulta, Tupperware, Harry and David, Smith & Hawken, NRS (Northwest River Supplies) and eTronics.com, among others.

About FTD Group, Inc.

FTD Group, Inc. is a leading provider of floral products and services to consumers and retail florists, as well as other retail locations offering floral products, in the U.S., Canada, the U.K. and the Republic of Ireland. The business utilizes the highly recognized FTD and Interflora brands, both supported by the Mercury Man logo, which is displayed in approximately 45,000 floral shops worldwide. The consumer businesses operate primarily through the www.FTD.COM Web site in the U.S. and Canada and the www.interflora.co.uk Web site in the U.K. and are complemented by the florist businesses, which provide products and services to the Company's independent members.

About SLI Systems

SLI Systems is the developer of learning-based search technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search, and automated SEO and SEM solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. Current customers include Etronics.com, NBC, Tupperware, and others. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit www.sli-systems.com.

Contact Information

  • FOR MORE INFORMATION, CONTACT:
    Kirsten Arpajian
    415-812-9749
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