SOURCE: FUHU, Inc.

Fuhu, Inc.

March 11, 2015 08:00 ET

Fuhu Adds New Content to Subscription Platform nabi Pass

Leading Global Family Entertainment Giants to Provide Array of Videos, TV Episodes and More to Fuhu's Burgeoning Kids Subscription Service

EL SEGUNDO, CA--(Marketwired - Mar 11, 2015) - Fuhu, Inc., the creator of the award-winning nabi® tablet, announced today that it has finalized deals with Disney and Discovery Communications to bring a wide range of content from their award-winning libraries to the company's nabi Pass mixed media subscription service.

Introduced in December 2014, nabi Pass is a first-of-its-kind "all-you-can-eat" mixed media subscription service created specifically for kids ages 3-14. The core value proposition of nabi Pass is to deliver a highly-engaging, easily navigable subscription service that enables kids to truly discover inspiring content across several categories and interests, and across different media formats (video, apps, games, books) that in turn aid their development and broaden their horizons.

Through the deal with Disney, Fuhu will gain access each month to a new collection of videos that feature hit programming from Disney Channel, Disney Junior and Disney XD, as well as select Disney apps and ebooks, to curate on nabi Pass on an ongoing basis. Discovery Communications, the #1 pay-TV programmer in the world, will provide content from across its award-winning portfolio under the Discovery Family Channel brand. Fuhu also will organize programming across topic areas such as nature, sports, animals, food, crafts, and cars through nabi Pass channels.

"With nabi Pass, we are committed to building a different type of content distribution platform -- one that is defined by providing an exciting way for kids to discover and immerse themselves in mixed media content. In doing so, we also are looking to provide content companies a dynamic new curated distribution channel that gives them the best opportunity to gain additional exposure among their target demographic for relevant and engaging content," said Jim Mitchell, CEO, Fuhu. "To that end, the addition of Disney and Discovery is a true win-win for all involved. Kids get access to new and exciting content from these company's favorite shows and brands, while Disney and Discovery get a new avenue to engage young audiences in a way that will maximize the potential discoverability."

nabi Pass will introduce an assortment of Disney and Discovery content regularly, refreshing the content selections and keeping kids interested in engaging with the service to explore and discover new things. Disney video content will be curated from such popular programs as: Disney Junior's Little Einsteins and Mickey Mouse Clubhouse; Disney Channel's Liv and Maddie and Girl Meets World; and Disney XD's Mighty Med and Gravity Falls. Apps, ebooks and games will feature Disney's ever-popular characters and franchises including Disney Princesses and Mickey Mouse. Discovery Communications' video offerings will include notable franchises and specials such as When Dinosaurs Roamed America, Too Cute! and How It's Made.

Disney and Discovery Communications join a rapidly growing list of top partners who are supplying premium content to nabi Pass, including National Geographic Kids, DreamWorks Animation, Cupcake Digital, Garfield and Walt Disney Records -- the exclusive music provider for nabi Pass. nabi Pass also offers exclusive new original content highlighted by CSI creator, Anthony Zuiker's first kids' series ever, Mysteryopolis, a gamified animated series. Fuhu is finalizing deals with additional partners that will further expand nabi Pass in 2015, and the company is also developing original series and content that will be launched later this year.

nabi Pass is available exclusively on Fuhu's family of nabi tablets including, best-selling nabi 2, award-winning nabi DreamTab HD8 and the recently launched, category-defining, nabi Big Tab HD 20" and 24" for the low monthly fee of $4.99.

About Fuhu, Inc.
Fuhu, Inc., the creator of the nabi tablet, is the leading designer, seller and innovator of thoughtful consumer products and services for children. Fuhu is committed to creating children's solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people's lives, (4) For Parents. By Parents.® and (5) dedicated to the intellectual development of children. Fuhu, Inc. is the No. 1 Fastest-Growing Private Company amongst 5,000 in America as ranked by Inc.'s exclusive 32nd and 33rd Inc. 500|5000 list. Fuhu is headquartered in El Segundo, Calif., with offices in Denver, San Jose, China, Hong Kong, Taipei and Japan. For more information, visit www.fuhu.com and www.nabi.com.

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