Fuhu, Inc.

March 31, 2014 09:00 ET

Fuhu Inc. and Simon Property Group Launch Interactive "Do-seums" in Simon Malls Nationwide

The Ultimate Hands-On Experiential Family Destination for Immersive Learning and Discovery for Kids

EL SEGUNDO, CA--(Marketwired - Mar 31, 2014) -  Fuhu, Inc., creator of the award-winning nabi® tablet -- the world's first Android tablet built just for kids -- today announced a strategic alliance with Simon® Property Group, a global leader in retail real estate, to bring kids a revolutionary destination of experiential learning and discovery to Simon Malls® throughout the U.S. The nabi Doseum™ ("Do-seum") is an interactive exhibit that leverages technology to engage children and families to connect purposeful play and learning through multi-sensory, educational and entertaining experiences. The nabi Doseum will be a centrally located inside Simon Malls to encourage children to interact, explore and discover through immersive hands-on experience with technology.

"We are very excited to expand upon our passion, expertise and experience of delivering thoughtful and enriching experiences to kids and families," said Jim Mitchell, CEO of Fuhu. "We believe access to creative, educational and digital experiences is critically important for all children. Because of their extensive nationwide reach, this alliance with Simon Malls will enable us to deliver this access to a whole new range of families."

This partnership with Simon Malls represents Fuhu's latest expansion to the nabi ecosystem designed to help kids learn, play and grow through technology in a safe environment. The award winning nabi brand design team is collaborating with the creative visionaries at DreamWorks Animation, one of Fuhu's foremost strategic partners, to bring to life the wonder and magic of the revolutionary Doseum concept with the goal of helping kids learn by touching, doing and playing. Uniquely built for each space, the nabi Doseums will offer highly-interactive and entertaining learning modules individually focused on elements of subjects including history, science, social studies and arts. Each destination will also feature favorite and familiar DreamWorks Animation characters and themes to further surprise and delight visitors.

To create a more engaging and immersive environment, each module will include activities that offer physical, digital, mechanical and environmental multi-sensory play. While each unique experience is still under development, ideas have included roaming among dinosaurs and scaling a volcano before it erupts, interacting with a digital world map and playing a game guessing the destination being described or touching and playing a host of instruments ranging from traditional to whimsical. 

"The nabi Doseum is a unique fusion of technology and the mall environment, bringing a one-of-a-kind experience to our shoppers in a fun, educational and inspiring way," said Mikael Thygesen, CMO of Simon. "We are thrilled to be working with Fuhu and know they will bring their understanding of developing experiences just for kids to this first-of-its-kind endeavor. We look forward to the launch in 2014."

nabi Doseums will also offer a place of nabi support and services for parents while children are free to safely roam and explore. The support and guidance will include nabi Tablet rental, nabi Cares service and support, convenient nabi product vending machines and informational classes for parents on technology integration and child development. Each nabi Doseum will be staffed with knowledgeable nabi representatives who can help assist with Doseum activities or a consumer's nabi. The first 25 nabi Doseums will roll out exclusively in Simon Malls locations beginning later this year.

Between its nabi tablet, currently the #1 best-selling Android tablet for kids and its introduction of a new premium tablet, the DreamTab, made in partnership with DreamWorks Animation, Fuhu is sparking a hi-tech kids revolution. Also, the company was recently named America's #1 Most Promising company (2014) by Forbes Magazine and America's #1 Fastest Growing Company (2013) by Inc. 5000.

About Fuhu, Inc.
Fuhu, Inc., the creator of the nabi tablet, is the leading designer, seller and innovator of thoughtful consumer products and services for children. Fuhu is committed to creating children's solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people's lives, (4) For Parents. By Parents.® and (5) dedicated to the intellectual development of children. Fuhu, Inc. is the No. 1 Fastest-Growing Private Company amongst 5,000 in America as ranked by Inc.'s exclusive 32nd Inc. 500|5000 list. Fuhu is headquartered in El Segundo, Calif., with offices in Denver, San Jose, China, Hong Kong, Taipei and Japan. For more information, visit and

About Simon Property Group, Inc.
Simon Property Group, Inc. (NYSE: SPG) is an S&P 100 company and a global leader in the retail real estate industry. The Company currently owns or has an interest in more than 325 retail real estate properties in North America and Asia comprising approximately 242 million square feet. We are headquartered in Indianapolis, Indiana and employ approximately 5,500 people in the U.S. For more information, visit

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