Fuhu, Inc.

April 08, 2015 08:00 ET

Fuhu Ramps Up Aggressive Retail Growth Strategy With Hiring of Keith Neva as Vice President of Sales

America's Fastest Growing Private Company Appoints Influential Consumer Electronics Sales Executive to Bring Scale and Sophistication to Fuhu's Sales Channels as Company Continues Explosive Growth and Expands Into New Product Sectors

EL SEGUNDO, CA--(Marketwired - Apr 8, 2015) - Fuhu, Inc., the creator of the award-winning nabi® tablet -- the world's first Android tablet built for kids -- and the foremost innovator in technology for kids and their families, has hired industry veteran Keith Neva as Vice President of Sales. A prominent and influential consumer electronics retail executive, Mr. Neva will oversee the company's development of a comprehensive sales strategy to both maximize the impact for the brand with current retail partners, as well as greatly expand the reach of the company's diverse and expanding product lines into new sales channels. The hiring of Neva comes as Fuhu continues to experience unprecedented growth, with sales of its nabi branded products and services surging close to 160,000 percent over the past three years -- leading it to being named #1 Fastest Growing Private Company in America by Inc. Magazine for two consecutive years (2013, 2014).

"As we continue to grow and expand our product mix and the types of digital solutions aimed at meeting the evolving needs of kids and families, it is critical that we have in place a top notch sales strategy to maximize Fuhu's retail impact. With Keith, we have now a truly established and savvy senior sales leader with a proven track record to help us develop and execute the type of sales, merchandising and retail strategy needed to support the next phase of our expansion," said Jim Mitchell, CEO, Fuhu, Inc.

Mr. Neva joins Fuhu's senior executive team as the company looks to further optimize its operational functions for the next level of expansion. He brings over 20 years' experience managing major sales accounts in the consumer electronics industry. Serving in an array of executive roles, he has driven sales, business development, brand expansion and market share growth for blue chip brands including Yamaha, Westinghouse and Monster. 

At Fuhu, Mr. Neva will leverage his sales and merchandising expertise and strong connections to enable the company to deepen its existing retail relationships and expand its reach through new distribution channels. This year, Fuhu will continue to break new ground in the kids and family tech space with a significant expansion of its product assortment. This will be led by several additions to its award-winning nabi tablet line, enhancements and new products and sizes to its hugely buzzed about nabi Big Tab HD 20" and 24" line -- a new category of larger format tablets designed to transform tablet play and functionality into collaborative family experiences. In addition, Fuhu expects to debut a range of digital peripherals and accessories and the company's first foray into the Internet of Things later this year.

Mr. Neva added, "Fuhu is a powerhouse in the kids' technology arena and I am excited to lead the charge in expanding the sales and merchandising program. We will be ramping up an aggressive sales, merchandising and retail marketing strategy with the goal of helping maximize the retail footprint of the Fuhu brand and further help it become a true household name."

Prior to joining Fuhu, Mr. Neva was the Vice President of Sales at Griffin International Companies, Inc., where he was responsible for driving profitable business partnerships and inventory management strategies between vendors and retailers for accounts such as Sharp and Uniden. He was also the co-owner and partner at Impact Marketing, where he drove profitable business partnerships on a global scale for the company and oversaw sales for several leading consumer electronics brands.

In addition to the recognition from Inc. Magazine, Fuhu was recently appointed to Fast Company's prestigious World's Most Innovative Companies 2015 list as the #4 Most Innovative Company in Consumer Electronics and #24 Most Innovative Company overall worldwide, and Forbes named Fuhu 2014's #1 Most Promising Company in America. Fuhu was also honored as the #1 Fastest Growing Company in North America in the Computer/Peripheral category on the Deloitte 2014 Technology 500™ list.

About Fuhu, Inc.
Fuhu, Inc., the creator of the nabi tablet, is the leading designer, seller and innovator of thoughtful consumer products and services for children. Fuhu is committed to creating children's solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people's lives, (4) For Parents. By Parents.® and (5) dedicated to the intellectual development of children. Fuhu, Inc. is the No. 1 Fastest-Growing Private Company amongst 5,000 in America as ranked by Inc.'s exclusive 32nd and 33rd Inc. 500|5000 list. Fuhu is headquartered in El Segundo, Calif., with offices in Denver, San Jose, China, Hong Kong, Taipei and Japan. For more information, visit and

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