Fuhu, Inc.

April 08, 2013 09:00 ET

Fuhu's nabi Jr. Children's Tablet Earns TRUSTe Children's Privacy Seal of Approval

Fuhu, Inc. Is the First Partner to Ensure COPPA Compliance With Children's Tablets

EL SEGUNDO, CA--(Marketwired - Apr 8, 2013) - Fuhu Inc., creators of the award-winning nabi tablets, announced today its participation in the TRUSTe Children's Online Privacy Protection Act (COPPA) Safe Harbor program and is certified to display the TRUSTe Children's Privacy Seal, certifying that the company's business is compliant with the COPPA Rule and letting parents know that their kids' information is safe.

In addition, Fuhu is also the first tablet provider to partner with TRUSTe, the leading FTC-approved children's COPPA Safe Harbor certification provider, to help ensure COPPA compliance with a new category of devices: children's tablets.

"As the leader in providing kid-safe experiences and solutions, we are proud to be the first tablet made for kids to receive TRUSTe Children's Privacy Seal," said Jim Mitchell, CEO of Fuhu, Inc. "We have always prioritized children's safety and experience, and we are thrilled to partner with TRUSTe to help define new privacy procedures for the kids tablet category and protect children's privacy beyond apps and websites."

The popular children's tablet provides a safe and secure environment for kids while maintaining transparency with parents per the privacy policy. TRUSTe has certified that all pre-loaded apps on nabi Jr. contain no advertisements and no links to an outside party. nabi Jr. also requests verifiable parental consent prior to collecting any personal information. Parents are fully notified of where the children's personal information is stored and how it is used. Parents can be sure that children are utilizing apps, games, websites and videos that are safe from the moment they turn on the tablet for the first time.

"Parents are deeply concerned about their children's safety online," said Chris Babel, CEO at TRUSTe. "With the TRUSTe Children's Privacy Seal, Fuhu, Inc. sends a clear signal to parents that they respect and protect their children's personal information. We look forward to working together in their continued efforts to make children's safety and privacy a priority, and create privacy policies and terms that are simple, safe and effective for parents."

The TRUSTe Children's Privacy Certification specifically applies to devices, websites and applications that are directly targeted toward children under the age of 13 and to general audience websites that knowingly collect personal information from children under 13. Children's Seal holders must abide by the requirements of the TRUSTe COPPA Safe Harbor Program, including ongoing site monitoring and privacy dispute resolution.

nabi Jr. is an Android children's learning tablet with password-protected dual-mode for parents to customize their children's tablet experience. nabi Jr. provides a platform for enriching experiences in learning through the Wings Education System. Wings is the first personalized tablet-based education system that adapts to a child's proficiency while giving parents valuable insight to their children's academic progress through real-time analytics. nabi Jr. also comes pre-loaded with kid-safe games and apps that also teach kids to be responsible by making the right choices. For more information, visit

About Fuhu, Inc.
Fuhu, Inc., creator of the nabi tablet, is a leading designer, seller and innovator of thoughtful consumer products and services for children. Fuhu is committed to creating children's solutions that are: (1) socially responsible, (2) made right, (3) make a difference in people's lives, (4) for parents by parents, and (5) dedicated to the intellectual development of children. Fuhu is headquartered in El Segundo, Calif., with other U.S. offices in Denver and San Jose. For more information, visit and

About TRUSTe
TRUSTe is the leading global privacy management solutions provider and offers a broad suite of solutions that enable multinational companies to safely and efficiently handle the customer data powering their online businesses - including advertising, cloud services, mobile applications, and websites. Over 5,000 web properties from top companies like Apple, Disney, eBay, Forbes, HP, and Microsoft rely on TRUSTe to ensure compliance with evolving and complex international privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers worldwide as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit

Contact Information

    Lisa Lee
    Director, Marketing & Communications
    Ph: 310.227.8230 x15
    Email Contact