SOURCE: Adorama Camera, Inc.

Adorama Camera, Inc.

May 18, 2015 01:02 ET

Fujifilm Announces New X-T10 Interchangeable Lens DSLR Camera -- Available Now for Pre-Order at Adorama

This New Compact, Lightweight Digital Camera Is Joined by Fuji's Newest X-Mount 90mm f/2 WR Lens

NEW YORK, NY--(Marketwired - May 18, 2015) - Adorama (, one of the world's largest photography, video and audio, imaging and electronics retailers, now has available for pre-order the newly announced X-T10 compact interchangeable lens digital camera from Fujifilm. The new X-T10 is available in black or silver and can be purchased alone for USD 799.95, or as a kit that includes either: the X-T10 body plus 18-55m lens for USD 899.95, or the body with 16-50mm lens for USD 1099.95. Additionally, Fuji's new 90mm f/2 midrange telephoto lens is also now available for pre-order for USD 949.99. Additional product information and pre-ordering can be done on Adorama's website at

Fujifilm X-T10
The X-T10 is Fuji's newest entry into the compact, lightweight DSLR category of digital cameras. Weighing in at just 381g, it's been designed to be compact while maintaining the optimum balance between width and height. The ergonomic body makes it easy to get to the top plate of the camera, where the three most frequently used dials are housed, while enabling a sure grip despite its small size. The optional leather case fits the body snugly, protecting the camera while enhancing its style and design.

The X-T10 has a high magnification 2.36M-dot organic EL electronic viewfinder, which shows the subject clearly even in bright conditions. It has been designed with improved magnification, shorter time lag, and a more intuitive user interface to provide an even better shooting experience. Being electronic, the display can show the effects of Film Simulation, exposure settings, etc. It offers a full real-time shooting experience that no optical viewfinder can provide, as there's no need to check effects after taking each image.

The camera's high speed Intelligent Hybrid AF system offers six different modes and combines the excellent autofocus speed of Phase Detection AF with the strong low light performance of Contrast AF. A new algorithm has also enhanced performance in low light and low contrast conditions. The X-T10's uses advanced subject motion prediction technology to predict the subject's movement using past data, enabling continuous shooting with AF-C at up to 8fps.

APS-C high performance sensor & no optical low-pass filter
The camera features the APS-C, 16MP X-Trans CMOS II sensor. Its unique color filter array reduces moire� and false colors without having to use an optical low pass filter. When combined with the high performance image-processing engine, the sensor delivers outstanding high resolution and low noise.

Additional features of the X-T10 include a 920K-dot vari-angle LCD, Built-in Super Intelligent Flash that's positioned in the center of the top plate, Interval Timer shooting for time lapse and self-timer images, wireless connectivity and Full HD video recording at 60fps. Fuji also has a full range of accessories like a remote release, stereo microphone and high-performance lenses, including its newly announced 90mm f/2 midrange telephoto lens.

Fujinon X-F 90mm f/2 lens
Fuji has also announced the new X-F 90MM (137 MM) f/2 R LM WR lens, a weather-resistant lens that's a perfect complement to the newest X-T10 camera. XF/XC lenses have been designed using a wide range of FUJINON's technologies, developed through the company's pursuit of advanced quality that withstands professional use, and already found in a range of products including lenses for large-format cameras and broadcast use. The current line-up of 18 lenses covers ultra-wide angle to telephoto and includes five, fast-aperture prime optics. This wide selection of interchangeable lenses helps users get the most from the new Fuji X-T10 digital camera.

For additional product information and pre-ordering, visit

ADORAMA: More Than a Camera Store
Adorama is more than a camera store -- it's one of the world's largest photography, video, audio, imaging and electronics retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, video, audio and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company, and the award-winning Adorama Learning Center, which offers free education for photographers in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, "Best of the Web" by, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at

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