April 15, 2009 11:43 ET Releases New Buyers Guide to Direct Response Marketers and Merchants

PORTLAND, ME--(Marketwire - April 15, 2009) - today made available a comprehensive Buyers Guide and White Paper to help Direct Response merchants and direct marketers make better decisions about fulfillment logistics. The White Paper, Top Fulfillment Center Decision Criteria and Why Outsourcing is Your Best Option, is a recap of issues related to achieving a successful Direct Response fulfillment program. The Buyers Guide is a more in-depth evaluation of specific requirements and includes critical criteria for evaluating fulfillment center solutions.

Fulfillment Decisions ( is a web site providing useful comparison data and decision support tools to companies entering the Direct Response marketing channel and other DR-related channels (radio, print and web). The site's secondary audiences include companies considering a change to outsourced fulfillment logistics or 3PL logistics and mainstream brands entering the direct response channel for the first time.

The Buyers Guide explores the characteristics that differentiate Direct Response from traditional fulfillment center operations, and details the driving market forces in Direct Response that affect company fulfillment and contact center support operations. Based on qualitative interviews and industry research, it defines core 3PL services versus enhanced 3PL services and compares in-house versus outsourced fulfillment services, summarizing these fulfillment tactics in a straightforward, easy-to-read document. For those merchants debating whether they should build their own fulfillment center infrastructure or engage the services of a 3PL service provider, this is an essential guide.

Over the coming weeks and months Fulfillment Decisions will be releasing a series of white papers on selected topics of importance to Direct Response fulfillment, call center and customer service professionals. For those companies considering outsourced fulfillment, they will also be releasing a vendor comparison chart and decision support tool.

Fulfillment Decisions is a Portland, Maine-based information portal providing research-based decision support tools to Direct Response merchants and mainstream brands looking to maximize benefits and results from their Direct Response campaigns.

To learn more, visit

Contact Information

  • Contact:
    Lynn Crothers
    Perry & Banks Public Relations
    207.761.5957 x321
    Email Contact