March 10, 2011 21:17 ET

Full Bus Service Returns to Sunshine for 2011-12 Season

BANFF, ALBERTA--(Marketwire - March 10, 2011) - Destination skiers and snowboarders visiting world-famous Banff National Park will enjoy significantly improved ski shuttle service for the 2011/12 season, adding a minimum of six major stops outside hotels on Banff Avenue.

The new pickups for Sunshine Village and two other area resorts will be in addition to stops already at the Fairmont Banff Springs and the main downtown location behind the Mount Royal Hotel.

This season, the three area resorts offered a variety of bus services, ranging from some hotel pickups to express service from centralized hubs.

"Our customers spoke and the three ski areas listened in order to create a bus service they think will add to an already magical Rocky Mountain skiing and boarding experience," said Ladd Snowsell, General Manager ofSki Banff Lake Louise Sunshine.

The new shared and coordinated ski shuttle service will allow many of Banff and Lake Louise skiers and snowboarders to access Sunshine from pickup points either at, or very close to, their hotels.

"Frequent ski shuttle service from many of our great hotels is what visitors asked for and the ski areas are delivering to make ski vacations even more enjoyable," said Julie Canning, CEO of Banff Lake Louise Tourism.

The enhanced ski shuttle service will continue to be included in the traditional tri-area lift ticket price, or can be purchased separately for other ticket users. Locations and schedules will be confirmed as the 2011/12 season begins.

Sunshine is enjoying phenomenal conditionsthis season, including the best January in five years for snowfall bringing a packed snow depth of 200 cm. Bright blue skies between the snow storms and mild temperatures have produced amazing conditions for skiers and riders at Sunshine.

For more information, check SKIBANFF.COM or call 1-87-SKI-BANFF (1-877-542-2633).

Contact Information

  • Sunshine Village Ski and Snowboard Resort
    Doug Firby
    Associate Director, Communications, Media and Marketing
    403-705-4010 or Mobile: 403-671-1000
    doug.firby@skibanff.com
    Sunshine Village Ski and Snowboard Resort
    Stephanie Lake
    Communications and Marketing Co-ordinator
    403-705-4026 or Mobile: 403-614-9418
    slake@skibanff.com