SOURCE: Heinz Marketing Inc

Heinz Marketing Inc

July 26, 2016 10:00 ET

Full Funnel Marketing Helps B2B Marketers Embrace Revenue Responsibility, Impact Throughout The Sales and Marketing Process

Comprehensive Book Covers Demand Generation, Sales Enablement, Lead Management And Much More

REDMOND, WA--(Marketwired - July 26, 2016) - After its successful debut at the Marketo Marketing Nation Summit this spring, Full Funnel Marketing, the latest book from Heinz Marketing president Matt Heinz, is now available in paperback and digital formats for B2B marketers worldwide.

The book covers best practices, pragmatic advice and specific strategies and tactics for modern marketers to increase the impact, efficiency, velocity and profitability of their efforts.

"The fundamental idea behind 'full funnel marketing' is for marketers to fully embrace revenue responsibility, to proactively manage and measure their departments as a profit center, and to actively support the sales team's productivity and opportunity conversion efforts," said Heinz.

"This requires aligning not behind just lead generation or even mere sales pipeline contribution, but measured marketing impact on closed business and customer lifetime value," Heinz continued. "It requires a much higher degree of coordination between sales & marketing, with marketing taking a leadership position in the areas of sales enablement, productivity and technology in particular."

This shift to a full funnel approach is already fundamentally changing the perception, impact and success of B2B marketing organizations worldwide.

"Full Funnel Marketing bottles the wisdom of one of B2B marketing's most respected voices in a thoroughly engaging and insightful read," said Scott Brinker, editor of chiefmartec.com and author of Hacking Marketing.

"Great marketing is the lynchpin to a business's success, and Matt's book is stuffed full of innovative, practical advice on how you can truly own that key role," said Ann Handley, chief content officer for MarketingProfs. "Think of this book as your field guide to future success."

Full Funnel Marketing is available in paperback form from Amazon.com, or in digital PDF format from HeinzMarketing.com.

About Heinz Marketing

Established in 2008, Heinz Marketing serves businesses throughout North America and overseas with a focus on driving results through strategic demand generation, disciplined sales funnel strategies, fully-integrated campaigns and collaboration between marketing and sales organizations. Learn more at www.heinzmarketing.com.

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