SOURCE: Full Motion Beverage, Inc.

Full Motion Beverage, Inc.

August 14, 2009 17:56 ET

Full Motion Beverage FMBV Acquires Mojito Brands, Inc.

PLAINVIEW, NY--(Marketwire - August 14, 2009) - Full Motion Beverage, Inc. (PINKSHEETS: FMBV) announced it has completed the acquisition of Mojito Brands, Inc. ("Mojito"). Mojito is the producer and creator of MOJAVA®, an all natural RTD coffee beverage with zero fat and low carbohydrates.

Under the terms of the agreement, FMBV purchased 100% of Mojito Brands and its registered trademark MOJAVA®. The acquisition gives FMBV an entry into the $1.2 billion dollar RTD specialty coffee market. MOJAVA® will be marketed through FMBV's wholly owned subsidiary, Performaxx Brands, Inc. ("Performaxx") and Dean Petkanas will remain on board as a director of FMBV.

Dean Petkanas, Director of FMBV, stated, "One of the greatest opportunities in capturing growth in the coffee beverage industry remains in the subcategories, iced coffee / ready-to-drink coffee. Of the approximately $1.2 billion in sales of RTD coffee for 2008, Starbucks remains the leader, claiming approximately eighty-five percent (85%) of the total market sales. We see an excellent opportunity here to capture market share within this segment with MOJAVA® acting as a lead in to acquire other products in this space. We're excited to be in the iced coffee arena and one that Jon Luther, Chairman of Dunkin Donuts, called 'the sweet spot where the product meets the customer's wallet.'"

About Full Motion Beverage, Inc.

Full Motion Beverage is a diversified beverage company that owns, develops, markets and exclusively imports brands in the alcohol and non-alcohol sectors of the beverage industry.

For more information, please visit:

Forward-Looking Statements

This release contains "forward-looking statements" and information provided by Full Motion Beverage, Inc., such as online or printed documents, publications or information available via Full Motion Beverage, Inc.'s website. It may contain certain forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Full Motion Beverage, Inc.'s results to differ materially from historical results, or those expressed or implied by such forward-looking statements.

All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.

Copyright 2009

Contact Information