SOURCE: ethology

ethology

March 10, 2014 12:53 ET

Full-Service Digital Marketing Firm ethology Speaks at 2014 Tech Summit Presented by Western Association of Convention & Visitors Bureau

Executive Vice President Mike Corak and Vice President Kent Schnepp Educate Attendees on Smart Strategies and Useful Tactics of Advanced Email Marketing

SCOTTSDALE, AZ--(Marketwired - Mar 10, 2014) - Providing attendees with new strategies and tactics to enhance destination marketing programs, ethology, a full-service integrated digital marketing agency and portfolio company of Tallwave, today announced two of its executives are speaking at the 2014 Tech Summit. The annual event is presented by the Western Association of Convention & Visitors Bureau and is being held March 12-14 at the Portland Oregon Marriott Downtown Waterfront.

ethology's Executive Vice President Mike Corak and Vice President Kent Schnepp will be presenting on Thursday, March 13 from 2:00 p.m. - 3:30 p.m. in a session titled "Advanced E-Mail Marketing." This educational program will include email research, strategy, planning and execution and will include specific examples of email branding, acquisition, loyalty, and retention strategies for the travel, hospitality and convention services industries.

"Digital marketers today in every industry are faced with complex technology choices and need to understand how to capitalize the digital marketing tactics and tools available to them," said Corak. "ethology is known for its integrated approach that drives engagement and we look forward to sharing our best practices with the attendees at the 2014 Tech Summit."

As Executive Vice President of Strategy, Corak leads the strategic planning and research teams at ethology. An agency veteran, Mike has developed and implemented winning digital and integrated strategies for hundreds of companies; including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney.

In his role as Vice President of Client and New Business Development at ethology Kent Schnepp brings over 12 years of internet marketing experience working with top-tier clients such as U.S. Bank, Lifelock, InterContinental Hotels & Resorts, RockResorts, BBC, Home Depot and EJ Gallo. In 2006 Kent co-founded EngineWorks, a data-driven search marketing agency located in Portland, Oregon. EngineWorks was acquired by ethology in February 2011.

Please join ethology's 2014 Tech Summit conversation online at Facebook: https://www.facebook.com/ethology & Twitter: @ethology using hashtag #ethology and #WACVBTechSummit. 

About ethology
ethology is the integrated digital marketing agency for evolving consumer brands, and a portfolio company of Tallwave, a venture development firm that validates, grows and helps start-ups commercialize their businesses. The ethology team has expertise in research, strategy, planning, organic and paid search, display and social media, email marketing, content strategy, analytics, web development and creative design. The digital agency services large Fortune 500 and mid-size brands in travel and hospitality, consumer retail, ecommerce, finance and banking, telecommunication, consumer package goods, insurance, entertainment and healthcare industries. For more information on ethology, please visit ethology.com.

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