SOURCE: ethology


June 24, 2013 11:15 ET

Full-Service Integrated Marketing Firm ethology Recognized as an Inaugural 2013 Careerbuilders Top Places to Work in Arizona

Digital Agency Acknowledged by Its Employees for Having a Fun, Creative Culture in First Annual Survey

SCOTTSDALE, AZ--(Marketwired - Jun 24, 2013) - Ethology, a full-service integrated digital marketing agency and portfolio company of Tallwave, has been named as one of the 2013 Careerbuilders Top Companies to Work for in Arizona.

"A marketing agency's biggest asset is its staff," said Jeff Pruitt, CEO of ethology and its holding company Tallwave. "So in order to create a great work environment and experience for our employees, we first needed to set a vision and mission that they all could get behind. Everyone made it their own, which in turn created our fun, creative culture. As a company, we're honored to receive this award and I am personally honored to work with such a talented, positive group of staff every day."

Companies were evaluated and selected based on a combination of overall satisfaction scores from an employee engagement survey and evaluation from an employer questionnaire covering topics related to HR programs, benefits and workplace culture. Ethology was one of 50 finalists to receive the prestigious award.

"What makes ethology such a unique agency is our passionate approach to servicing our clients and understanding their business models," said Larry Jenkins, president of ethology. "I'm fortunate to work with a fantastic group of marketers and strategists. We also congratulate the other 49 companies recognized for being great places to work."

Ethology, which is in its third year of operation, employs over 40 digital marketers based in the Phoenix metropolitan area, and has another 35 agency staff in offices located in Chicago, Los Angeles, New York and Portland. The firm has built its staff from top-tier digital and traditional agencies, such as Covario, Edelman, iCrossing, McCann, Omnicom, Saatchi & Saatchi, with online industry leaders of Facebook, Google and Microsoft, and large Fortune 500 brands, such as Anheuser-Busch, Arthur Andersen, Comcast, Disney, Ford, Nestle, Tyson, and Verizon.

Ethology prides itself on being the integrated digital marketing agency for evolving consumer brands. The agency's bottom-up, integrated approach leads to robust digital marketing strategies that influence and engage consumers to a client's brand and products.

Each ethologist's satisfaction comes from helping brands listen better, adapt quicker and ensure their marketing messages resonate with their specific audiences. It's not just what the agency staff does, it's how each team member thinks and how they do it for their clients.

Ethology and the other finalists of the Careerbuilders Top Companies to Work for in Arizona award were recognized on Thursday, June 20 at 7:30 a.m. at a breakfast ceremony held at the Hyatt Regency in downtown Phoenix, Arizona. Pruitt and Paul Borselli, vice president of Marketing at ethology were in attendance.

About ethology
Ethology is the integrated digital marketing agency for evolving consumer brands, and a portfolio company of Tallwave, a venture development firm that validates, grows and helps start-ups commercialize their businesses. The ethology team has expertise in research, strategy, planning, organic and paid search, display and social media, email marketing, content strategy, analytics, web development and creative design. The digital agency services large Fortune 500 and mid-size brands in travel and hospitality, consumer retail, ecommerce, finance and banking, telecommunication, consumer package goods, insurance, entertainment and healthcare industries. For more information on ethology, please visit

About Republic Media
Republic Media is a consultative media company that provides you with the means to deliver your message to the right audience in the most effective way. From online to print to direct mail, Republic Media encompasses an array of products including The Arizona Republic,, 12 News, and La Voz. Since 1890, The Arizona Republic continues to be Arizona's most trusted and most read newspaper.

About Careerbuilder®
Careerbuilder is the global leader in human capital solutions, helping companies target and attract their most important asset -- their people. Its online career site,®, is the largest in the United States with more than 24 million unique visitors, 1 million jobs and 49 million resumes. Careerbuilder works with the world's top employers, providing resources for everything from employment branding and talent intelligence to recruitment support. More than 10,000 websites, including 140 newspapers and broadband portals such as MSN and AOL, feature Careerbuilder's proprietary job search technology on their career sites. Owned by Gannett Co., Inc. (NYSE: GCI), Tribune Company and The McClatchy Company (NYSE: MNI), Careerbuilder and its subsidiaries operate in the United States, Europe, South America, Canada and Asia. For more information, visit

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