SOURCE: LBI International AB (publ.)

October 09, 2009 14:17 ET

Full-Service Interactive Agency LBi Special Ops Media Behind Online Marketing for Dan Brown's "The Lost Symbol"

STOCKHOLM, SWEDEN and AMSTERDAM, NETHERLANDS--(Marketwire - October 9, 2009) - LBi Special Ops Media (SOM), a full-service interactive agency that provides clients with a one-stop solution for all of their online marketing needs (www.specialopsmedia.com), today revealed itself as the driving force behind this summer's innovative online campaign for Dan Brown's new novel "The Lost Symbol," published by Doubleday (an imprint of Random House).

Campaign components include online PR, the build of the novel's official microsite and "Symbol Quest" game (www.thelostsymbol.com), a partnership with NBC's "The Today Show" and a four-month social media campaign of code-breaking, problem-solving and historical intrigue across Twitter and Facebook.

"We're thrilled to have played a vital role in building energy and excitement around this hotly anticipated release," said Taylor Margis-Noguera, SOM's Chief Marketing Officer. "That Random House came to us to work on such a significant property is not only a privilege but a reflection of our growing stature in the publishing world."

"Special Ops' pioneering approach to social media made them the ideal partner for this release," said Suzanne Herz, Senior Vice President at Doubleday. "Every element of the campaign was fine-tuned to entertain, intrigue and inspire both a hungry Dan Brown fan base and new, curious readers."

About Doubleday and Random House:

Random House, Inc. is the world's largest English-language general trade book publisher. It is a division of Bertelsmann AG, one of the foremost media companies in the world. Random House, Inc. assumed its current form with its acquisition by Bertelsmann in 1998, which brought together the imprints of the former Random House, Inc. with those of the former Bantam Doubleday Dell. Random House, Inc.'s publishing groups include, the Bantam Dell Publishing Group, the Crown Publishing Group, the Doubleday Broadway Publishing Group, the Knopf Publishing Group, the Random House Audio Publishing Group, Random House Children's Books, the Random House Diversified Publishing Group, the Random House Information Group, the Random House Publishing Group, and Random House Ventures. Together, these groups and their imprints publish fiction and nonfiction, both original and reprints, by some of the foremost and most popular writers of our time. They appear in a full range of formats -- including hardcover, trade paperback, mass market paperback, audio, electronic, and digital, for the widest possible readership from adults to young adults and children.

About LBi:

LBi is a global digital marketing and technology agency, blending insight, creativity and expertise to solve business problems. The largest genuinely full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The Company employs approximately 1,500 professionals located primarily in the major European, American and Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI). www.lbi.com

About LBi Special Ops Media

Part of LBi Group, LBi Special Ops Media is a full-service interactive agency that provides clients with a one-stop solution for all of their online marketing needs. LBi Special Ops Media has achieved a national reputation as a ground-breaking leader in interactive marketing strategy, online media and creative services. LBi Special Ops Media develops comprehensive, innovative and engaging interactive campaigns that integrate viral, user-generated content and social network marketing initiatives into traditional interactive advertising methods.

Since its founding in 2002, LBi Special Ops Media has created and managed uniquely compelling campaigns for a wide variety of major national and international brands, including: The Coca-Cola Company; Penguin Publishing; Spike TV; Universal Pictures; Focus Features; Proximo Spirits; William Grant & Sons; Clarins; major record labels such as Geffen, Capitol and Columbia; video game publishers Square Enix, EA Games and Atari. In less than seven years, Special Ops Media has established itself as a growing leader in the interactive community, and currently employs more than 70 professionals in offices across New York City and Los Angeles. For more information, please see http://www.specialopsmedia.com.

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