SOURCE: Fullcube, Inc.

Fullcube, Inc.

May 09, 2016 09:30 ET

fullcube's Platform to Provide Premium Subscription Foundation for This Old House

This Old House, Acquired Last Month by Veteran Media and Publishing Executive Eric Thorkilsen and TZP Growth Partners I, Will Implement fullcube to Simplify Consumer Subscriptions to Maximize Revenues

CHARLOTTE, NC and NEW YORK, NY--(Marketwired - May 09, 2016) - fullcube, a platform integrating and automating subscription-based businesses, today announced This Old House, will leverage its technology to transform the home improvement brand's revenue model into a multi-tiered premium subscription offering.

This Old House was acquired last month by Eric Thorkilsen, a veteran media and publishing executive and TZP Growth Partners I, L.P., a New York-based private equity fund and part of the TZP Group, from Time Inc.

This Old House, in partnership with fullcube, have already begun to develop the brand's subscription strategy designed to simplify homeowners' experience across platforms and maximize revenue.

"We see a new subscription ecosystem that integrates multiple subscription offerings as a key foundational piece of the opportunity to build This Old House and bring it to a new generation of fans," said Thorkilsen, CEO of This Old House Ventures. "The fullcube platform, which was developed after more than a decade of experiencing designing, launching and managing premium subscription programs for enthusiast brands, will play a pivotal role in driving our strategy."

"The tremendous multi-platform assets of This Old House will result in a compelling offering for homeowners spanning the spectrum from fanatical to brand-new," said David Hickson, co-founder and CEO of fullcube. "Engaging enthusiast homeowners and establishing a direct relationship with them through a premium subscription strategy is a tremendous opportunity for This Old House."

This Old House's subscription ecosystem will include multiple subscription offerings integrated into a single hierarchy bundling digital content, commerce, event and experiential assets, is planned to launch by late summer/early fall.

About fullcube
fullcube is a platform integrating and automating subscription-based businesses. Developed after more than a decade of experience designing, launching and managing premium subscription programs for enthusiast brands, the fullcube platform simplifies the consumer experience and maximizes revenue for subscription offerings from publishers, media, entertainment and sports companies, and membership organizations. fullcube's platform provides an infrastructure that creates a premium subscription product and integrates multiple subscription offerings into a single hierarchy through the bundling of digital content, commerce, event and experiential assets designed to engage subscribers spanning the spectrum from fanatical to brand-new. For more information, visit: www.fullcu.be.

About This Old House Ventures, LLC
This Old House Ventures, LLC is a leading multi-platform home improvement brand, This Old House offers homeowners trusted information and expert advice through two highly rated and award-winning television series, one of the category's leading and fastest growing online destinations, a highly-regarded magazine and comprehensive line of books, as well as capabilities including custom video production, digital marketing, brand licensing, live events and custom publishing.

Contact Information

  • Media Contact:
    Steve Stratz
    Relevanz Public Relations for fullcube
    Email: steve@relevanzpr.com
    Phone: 206.300.9134