September 08, 2010 09:37 ET
Fullpower-MotionX Teams With Nike for Nike+ GPS
Duo Delivers First GPS and Accelerometry-Driven App for iPhone and iPod touch
SANTA CRUZ, CA--(Marketwire - September 8, 2010) - The innovative Nike+ GPS iPhone and iPod touch application for runners driven by Fullpower-MotionX and GPS technology is now available on the iTunes App store. Nike+ GPS delivers the ultimate personal indoor and outdoor running experience by combining the built-in accelerometer with GPS.
"We took great care in evaluating sensing technologies and found the MotionX™ technology platform to be superior," said Stefan Olander, Vice President of Digital Sport at Nike.
The Nike and Fullpower® teams have collaborated closely for months in crafting a truly superior running experience, coupling Nike's award winning http://www.nikeplus.com social running destination with Fullpower's highly accurate and versatile MotionX technology.
"We are thrilled to be working with Nike to leverage the innovation of the MotionX technology platform into running," said Philippe Kahn, Fullpower-MotionX CEO. "We look forward to the possibility of future collaborative projects."
Fullpower-MotionX ignited the mobile sensing world with the Fullpower-MotionX technology platform. Today, Fullpower-MotionX leads the navigation category on the iPhone and the iPad. Fullpower-MotionX solutions are designed and developed in Santa Cruz, Calif.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikebiz.com.
Nike+ GPS in the App Store: http://itunes.apple.com/us/app/nike-gps/id387771637?mt=8
For more details on Nike+ GPS: http://news.motionx.com/
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