SOURCE: Function Drinks

May 15, 2008 05:00 ET

Function Drinks and TreeLink Partner to Launch National Reforestry Initiative -- PROJECT: URBAN DETOX

REDONDO BEACH, CA--(Marketwire - May 15, 2008) - Function Drinks announced today the launch of PROJECT: URBAN DETOX, an on-going collaborative initiative in partnership with the national reforestry organization, TreeLink, to promote healthy living through urban forest and tree stewardship. Function Drinks will donate a portion of their proceeds from participating retailers throughout the country to TreeLink and their local organizations in an effort to increase the green canopies in urban communities. PROJECT: URBAN DETOX is named after the flagship product in the Function Drinks line, Function: Urban Detox, which was created by physicians to detoxify and protect the body, specifically working to cleanse the respiratory system of particulate air pollution. PROJECT: URBAN DETOX aims to take that functionality to a whole new level, cleansing urban communities of environmental toxins.

"We founded Function Drinks with the goal of enhancing the lives of our customers," says Function Drinks' president & co-founder, Dr. Alex Hughes. "PROJECT: URBAN DETOX extends the benefits of our products and will work to positively impact the health of our consumers and their communities. There is no better way to support good health than to create a healthy environment; making our cities greener is the foundation of obtaining our goal. We are honored to work with TreeLink and are proud that this partnership is organic to the ethos of both organizations."

"We're thrilled to be a part of such a great initiative and to partner with such a young, innovative company," says TreeLink's Executive Director, Pepper Provenzano. "Green initiatives have been a hot topic these days and what's great about PROJECT: URBAN DETOX is that it gives people access to information and mobilizes residents to improve their environments in real ways."

PROJECT: URBAN DETOX will celebrate its launch on May 24th at the Earthfest Music Festival in Boston and will host events in five cities across the country including New York, Chicago, San Francisco, and Los Angeles.

About TreeLink:

TreeLink is a national, non-profit organization whose mission is to raise awareness and enable support for healthy urban forests by providing information and access through technology. TreeLink helps local organizations develop "TreeBanks," community funds for tree planting, care, and education, and is proudly endorsed by the U.S.D.A. Forest Service.

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About Function Drinks:

In 2004 during his surgical training, Dr. Alex Hughes discovered that with the right technical capabilities he could make the health benefits of the powerful, all-natural ingredients used every day in hospitals available to the public by combining them into a beverage. Alex partnered with longtime friends, Dayton Miller and Josh Simon to create a drink line that represents the marriage of mainstream, clinical science and beverages. As consumers turn to products with proven relevant functionality, the category of functional beverages has outpaced all others in the industry. Function Drinks is both defining the category and leading the way.

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