February 15, 2011 08:13 ET

Fundamental Research on Kraft Foods Inc. and HJ Heinz Co. -- Foods- Major Diversified Sector Adapting to New Sodium Recommendations

NEW YORK CITY, NY--(Marketwire - February 15, 2011) - has a handpicked team of market professionals with over 100 years of combined investing experience. Today they are providing members comprehensive research on the food - major diversified industry and are offering free analytical research on Kraft Foods Inc. (NYSE: KFT) and HJ Heinz Co. (NYSE: HNZ). Register with us today at to have free access to this research and speak to one of our pros.

The USDA is issuing new dietary guidelines that vastly reduce the recommended daily amount of sodium intake for many Americans. African-Americans, people 51 years or older, and anyone with chronic disease relating to high blood-pressure, diabetes, or kidneys are now being advised to consume less than half a teaspoon per day. Visit to see how companies in this industry have grown over the past years and how they are expected to perform in the future. is the Ultimate Trading Environment for investors. If you are considering owning Kraft Foods Inc. and HJ Heinz Co. then you should sign up for a free membership and our complimentary reports today at Over the last 5 years our returns outpaced any of the major indexes. Shine's performance in 2005 was +14%, 2006 + 26%, 2007 +99%, 2008 + 355% and 2009 + 46%. Sign up today to find out what you are missing. 

This has a major effect on the Foods- Major Diversified sector which is a major contributor to the excess salt in people's diets. The sector, including major companies like Kraft Foods Inc. and HJ Heinz Co., is working to reduce the amount of sodium in their products in order to cater to the changing market. There is concern that an abrupt and significant reduction in salt will result in consumer backlash due to noticeable taste differences. Companies are instead planning on slowly removing salt over time to avoid ceding market share. HJ Heinz Co. report is accessible for free by registering today at

In the meantime, Kraft Foods has had somewhat of a mixed Q4. Costs from incorporating newly acquired confectioner Cadbury resulted in a 24% decrease in net income. However, adjusted earnings beat out expectations by 2 cents. Revenue increased 4.1% in North America compared to the prior year's Q4 as a result of higher prices and volumes. The company, along with the rest of the sector, is still seeing higher commodity prices eat into their margins. Kraft Foods Inc. report is accessible for free by registering today at


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