SOURCE: Siteworx, Inc.

Siteworx, Inc.

July 07, 2010 09:27 ET

Fundamentals of Organic Search Engine Optimization -- Take Two

Live Web Event Sponsored by Siteworx, Inc.

RESTON, VA--(Marketwire - July 7, 2010) -  On Thursday, July 22 at 1:00 p.m. ET, Siteworx will host a live Web event titled, Fundamentals of Organic Search Engine Optimization -- Take Two.

Organic SEO strategies are constantly evolving. While buzz-worthy new tactics such as social media and the real-time web are deservedly consuming significant mindshare, marketers must maintain a consistent focus on the fundamentals of SEO.

To assist interactive marketers interested in understanding the fundamentals of SEO, Siteworx hosts an ongoing series of interactive webinars developed and delivered by SEO Practice Manager, Gregg Wyland.

Each webinar shares key best practices for managing effective SEO programs. In this 30-minute live Web event, Wyland will address:

  • Significant content management system (CMS) best practices and essentials
  • Review of the latest SEO strategies, tactics and tools
  • Key developments from major search engines such as Google, Yahoo! and Bing

Does SEO Still Matter?

Absolutely, SEO matters now and for the foreseeable future. The proof is in the revenue. According to a recent report by CNBC(1)'s American Titan$, Google powered over 10 billion searches in the month of April and still dominates the search market with over two-thirds overall share. Upstarts like Bing are experiencing significant growth as well, and not necessarily at Google's expense. And what do those market share numbers represent? According to research by the Interactive Ad Bureau (IAB) and PriceWaterHouseCoopers, U.S. Internet ad revenue hit $5.9 billion in the first quarter of 2010, up 7.5 percent over the first quarter of 2009.

So what does any of this have to do with organic SEO? Many search marketers fail to realize that organic SEO can have a significant impact on their search marketing / PPC campaigns. By optimizing a site for key search terms, search marketers can significantly reduce the overall cost and improve the performance of targeted keyword bids for paid search campaigns. To learn more, we encourage you to register today for Fundamentals of Organic SEO -- Take Two and to contact Siteworx with your questions.

Visit Siteworx Thought Leadership on the Web for links to prior webinar recordings and relevant articles from the Siteworx Focus Blog.

For regular updates, subscribe to Siteworx news and follow @Siteworx on Twitter.

If you have specific questions you'd like Wyland to address, direct message us at http://www.twitter.com/siteworx.

About Siteworx, Inc.

Siteworx is an award-winning interactive agency with deep roots in Web content management (WCM), agile design, enterprise search and analytics solutions. Through an unmatched combination of user-centered design, testing and technology expertise, Siteworx helps interactive marketers, Web strategists and technology leaders in media, hospitality, financial and insurance, nonprofit and a host of other industry verticals design and build elegant, addictive and enduring Web and mobile experiences. Siteworx is a Microsoft Gold Certified Partner. For more information, please visit www.siteworx.com.

(1) http://classic.cnbc.com/id/15840232?video=1494238417&play=1

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