March 13, 2008 09:05 ET Inc. Names Philip Gentile Its Chief Operating Officer

Former Vice President at Morgan Stanley and Standard & Poor's, Inc. Joins

NEW YORK, NY--(Marketwire - March 13, 2008) - Inc. ( (OTCBB: FNDM), an Institutional and Consumer financial services company focused on the $22.6 trillion investment fund market, announced today the appointment of Philip Gentile as Chief Operating Officer, effective immediately. Mr. Gentile has over twenty-five years of experience in the financial services and securities industry and joins from Morgan Stanley, where he served in the Global Wealth Management Group managing technology vendors to the bank. Prior to Morgan Stanley, Mr. Gentile was Vice President Business Operations and Development at Standard & Poor's, Inc., a subsidiary of McGraw-Hill.

Mr. Gentile's appointment comes after the appointment of Greg Webster, formerly with HSBC, as President and the January appointment of Ray Lang as CEO, formerly with BNY Capital Markets, a subsidiary of Bank of New York, the $1 trillion U.S. bank.

"Phil has the specialized know-how to bring large scale technology projects together, especially for financial services implementations," said Ray Lang, CEO of " needs his skills and leadership to help accomplish its goal to simplify an incredibly fragmented market for financial information and make it available online at"

"There is endless data available online about investments that can be daunting for individual investors. I have the background to assist to achieve its mission in aggregating and simplifying financial data in order to empower individual investors," said Mr. Gentile.

In addition to working at top-tier financial firms, Mr. Gentile has also owned and operated his own businesses, including CyberVestors where he developed a marketing newsletter for a small brokerage firm utilizing Earnings Surprise as a method to identify equities for investments by individual investors. In the prior years, Mr. Gentile was a Senior Vice President and co-founder of Global Information Technologies, a redistributor of online services to broker & money management firms providing aggregation, research and reporting on exchange traded equities.

He started his career as Vice President Equity Research for Shearson Lehman Brothers where he managed the product development for an institutional service, FINSTAT, which provided research, analysis, back-testing and reporting for exchange-traded equities and mutual funds.

Mr. Gentile received a B.S. from Manhattan College majoring in Quantitative Analysis and Economics. He also attended Pace University's MBA Finance Program.

About Inc. ( (OTCBB: FNDM) is a financial services information publisher focused on the $22.6 trillion investment fund market. As an online media company, is establishing a destination website of personal finance channels, including mutual funds, hedge funds, money market funds, exchange traded funds (ETFs), closed end funds, commodity funds and other types of pooled investment vehicles. Our mission is to provide investment information on both traditional and leading edge products to a new generation of investors. We seek to generate pay-for-performance online advertising revenue by connecting motivated investors with financial product providers.

For product providers (e.g., ETF issuers), we offer asset-based licensing agreements for our Index content, including the proprietary EQUITIES® Hedge Fund Index, earning recurring fees as a percentage of Indexed assets under management. Our online lead generation is highly complementary to our licensing business by assisting the growth of index-linked assets of our clients. Our affiliation with a print platform established in 1951 assists in making us an authoritative source of investment information and an effective online advertiser.

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