SOURCE: Everest Funeral

September 18, 2007 07:00 ET

Funeral Industry Veteran, Heather Patterson, Joins Everest as Vice President of Sales

Patterson Drives New Strategic Sales Direction for North America

HOUSTON, TX--(Marketwire - September 18, 2007) - Everest(SM) Funeral, the first nationwide funeral concierge service, has tapped the expertise of funeral industry veteran Heather Patterson to build the largest career sales force team of its kind. Patterson, in her role as vice president, sales, North America, will recruit a preeminent sales force for key markets across the United States and Canada as well as expanding relationships with independent financial advisors. This new sales direction comes on the heels of significant growth and expansion for the company in the Canadian market.

"Heather is greatly respected throughout the industry, having spent more than 30 years in the funeral business," said Mark Duffey, President and CEO at Everest. "She typifies the top-notch talent that will ensure Everest continues its rapid growth and we know Heather will attract the best sales team members to join our forces," Duffey said.

Patterson was formerly director of sales and marketing for Canada and Northeast US with Alderwoods Group (formerly the Loewen Group). She is a licensed funeral director and embalmer and is a past president of the Funeral Service Association of Canada, Canada's largest association of funeral directors. Patterson has also served on the Canadian Coalition Council of Funeral Professionals and on the Executive Board for the Western Canadian Cemetery Association.

"It's so exciting for me to be joining such a cutting-edge innovator like Everest," said Patterson. "Everest is truly transforming the way consumers interact with the funeral industry. I'm looking forward to the challenge of building a dominant sales force to continue to propel Everest to the forefront."

About Everest

Everest is an independent consumer advocate providing funeral planning and concierge services. Its sole purpose is to provide the information families need to make the most informed decisions about all funeral-related issues. As an impartial consumer advocate, Everest is not a funeral home, does not sell funeral goods or services, and does not receive commissions from funeral homes or other service providers in the funeral industry. Everest services are available across the United States and throughout Canada.

For more information:

US: April Lynch, Stevens FKM, (713) 867-3128, cell (713) 922-1895, alynch@fkmagency.com, Canada: Rob McEwan, Veritas Communications, 416-482-2248, x 231, mcewan@veritascanada.com, after hours contact 416-318-1936.

Mark Duffey and Heather Patterson are available for interviews. Please find attached a hi-res jpg of Heather Patterson.

Contact Information