SOURCE: FunMail Inc.

April 11, 2006 12:30 ET

FunMail, Inc. Unveils New Community Features for Wallpaper Universe™ Application

User Request and Feedback Represent Mobile Community-Based Features That Let Users Influence and Create Content

PLEASANTON, CA -- (MARKET WIRE) -- April 11, 2006 -- Giving mobile phone users more input into the content they want on their phones, FunMail, Inc., a leading provider of premium wireless entertainment, has announced two new user-generated content features, User Requests and Feedback, for its popular Wallpaper Universe™ mobile entertainment application. The new features illustrate the trend towards user-driven, user-generated content in the development of mobile communities.

"Giving users more input and control over their mobile content is a vital step for enabling carriers to build true mobile communities, " said Adam Lavine, CEO of FunMail, Inc. "Instead of having content providers and carriers guessing what content users want, we simply let them tell us. It's the ultimate form of user control."

Mobile entertainment applications such as Wallpaper Universe allow users to create content for themselves and contribute material that can be used by others within the mobile community. The 'User Requests' function allows the user to make specific requests for wallpaper content designs, which are then submitted to the FunMail Creative Team for production. 'Feedback' is an open forum that allows the user to express their thoughts on any topic they choose. Unique or humorous Feedback comments are incorporated into new wallpaper designs, and have proven to be very popular within the user community.

Examples of user-requested wallpapers include "In Loving Memory," which lets users create a personalized remembrance of their loved one. Other requests include, "heart tattoo," "cute monkey" and flags from various nations throughout the world. "This feature expands the diversity and base of truly unique content available in Wallpaper Universe," commented Lavine. "Putting as much power as possible in the hand of the mobile subscriber is FunMail's ultimate goal."

Wallpaper Universe is the premier wallpaper application in the market today, featuring a rich library of popular wallpapers that appeal to a wide and diverse demographic. It features a variety of premium branded content from popular sources such as Nickelodeon, Dreamworks, United Media, Warner Brothers, MTV, Comedy Central, and many more. The application also supports the broadest coverage of handsets in its class, serving the very latest models with rich display capabilities as well as lower-capability handsets. This broad coverage provides deeper penetration and higher revenues for mobile carriers.

About FunMail

FunMail delivers a unique mobile entertainment experience by providing applications and services that enable creativity, personalization, and community-building. FunMail's FLEX Mobile Application Platform™ enables custom applications that work within a carrier's existing mobile services offering, providing carriers with unparalleled flexibility, greater reliability, and faster time-to-market. FunMail provides carriers with some of the industries most popular and successful mobile applications, including Wallpaper Universe™, America's Best Mobile Pix™, Ringtones Universe, TrueTones Universe™, Mobile Comics Network™, Personalized Wallpaper™, and FunMail Animated Greetings™. FunMail's mobile applications and services are distributed through major carriers across the globe. FunMail has achieved an industry reputation for innovation and reliability, and is considered one of the industry's most creative wireless entertainment companies. For more information, please visit www.funmail.com.

Contact Information

  • Media Contacts:

    Roher Public Relations
    Torin Roher
    818-887-8838
    310-993-1985 (cell)
    Email Contact

    FunMail, Inc.
    Jim Campbell
    25.455.1200 ex. 49
    Email Contact