SOURCE: Jellyvision


June 24, 2014 10:15 ET

Funnier, Friendlier -- and Better Looking? How Did Jellyvision's ALEX® Do It?

Introducing the Latest and Greatest Version of ALEX®, the Virtual Benefits Counselor

CHICAGO, IL--(Marketwired - Jun 24, 2014) - Today Jellyvision announced that, with the help of six Tony Robbins seminars, three personal trainers, seventeen improv classes and thousands of hours of programming TLC -- its ALEX® benefits counselor has finally achieved its New Year's Resolution of becoming the most helpful and engaging virtual benefits counselor it can be.

  • ALEX is friendlier: ALEX now accommodates more benefit plan designs, allowing him to team up with even more benefits administrators and employees.

  • ALEX is snazzier and funnier: The big ALEX makeover includes a more intuitive user interface, awesome new art -- and a brand-new infusion of jokes.

  • ALEX is easier to contact: ALEX now offers a mobile-optimized HTML experience to employees wanting benefits education and decision support on their iPads, iPhones, or Android devices -- at no extra cost. 

  • ALEX is easier to work with: Due to a re-imagined data interface and a cleaned-up review process, the ALEX implementation process is quicker and more pleasant for clients than ever before. 

"A lot of research, testing and elbow grease went into making ALEX® friendlier, more accessible, and easier on the eyes," said Jellyvision VP of Sales Josh Fosburg. "Come to think of it... maybe I should ask our programmers if they could do that for me, too."

Jellyvision will be offering a sneak peek of the latest version of ALEX and full demos of the recently announced ALEX Shares Ways to Save on Your Health Care at the SHRM 2014 Annual Conference & Exhibition, taking place June 22-25, 2014 in Orlando, Fla. To schedule a demo, contact Mark Van Hook, Capstrat for Jellyvision, at 919.745.3689, or email

About ALEX®
ALEX is a web-based virtual benefits counselor who transforms jargon, legalese, and gobbledygook into personally relevant information employees can use to do things like make sense of health care reform and select their best-fit benefits plans. Employees adore him, and when HR leaders see how he reduces employee confusion, boosts engagement and drives benefits savings, they can't help but fall in love as well. Today, ALEX is available to millions of employees, and almost 90 percent of those who use him say they better understand and appreciate their benefits thanks to his help. To learn more about ALEX, please visit

About Jellyvision
Jellyvision helps companies explain their important (but maybe kind of complex) messages in a delightful way. We create virtual salespeople, brokers, guidance counselors, HR reps, and teachers, who have fun, personalized conversations with your customers and employees and help them understand confusing or snooze-inducing topics. For more information and examples of our work, visit

Contact Information

  • On behalf of Jellyvision:
    Mark VanHook
    Email Contact