SOURCE: Omniture

March 06, 2006 08:00 ET

Furniture.com Boosts Online Marketing Success With Omniture

Leading Online Retailer Increases ROI by 60 Percent and Achieves a 350 Percent Increase in Conversion Rate With Omniture SiteCatalyst Suite

OREM, UT -- (MARKET WIRE) -- March 6, 2006 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, today announced that Furniture.com, a leading online retailer of the nation's largest furniture chains, increased ROI by 60 percent on search marketing initiatives after implementing the Omniture SiteCatalyst™ suite. In addition, acting on information provided by Omniture's solutions, Furniture.com also achieved a 350 percent increase in conversion rates in a key region.

"We've been able to adapt Omniture to fit our unique business model and ever-changing business needs," said Betsy Harden, director of marketing, Furniture.com. "The SiteCatalyst suite allows us to better analyze the business from multiple angles, giving us improved insight into what's working and what's not working. We can look at high-level views, granular views and anywhere in between."

Using Omniture's solutions to analyze their paid search programs, Furniture.com tracked varying levels in keyword performance, maximizing productivity in effective keywords and eliminating those with less than stellar results. This information helped the company increase ROI by 60 percent on paid search advertising. This cycle of analysis and action is now performed for all marketing initiatives that can be measured and analyzed online.

In addition, with Omniture's flexible platform, Furniture.com's ability to analyze and measure business performance by geographical regions and retail partners has greatly improved. Within the first month of the Omniture deployment, Harden identified a data reporting issue in one of its regions, which was constricting sales growth. The regional visibility provided by SiteCatalyst and Discover™ -- an integrated tool within the SiteCatalyst suite that provides unlimited exploratory analysis -- enabled the company to address the issue, resulting in a 350 percent increase in conversion rate.

"Omniture's SiteCatalyst suite provides organizations with an unlimited avenue for exploring activity, analyzing behavior and identifying trends in profound detail," said Josh James, CEO and co-founder of Omniture. "With the level of insight available through these tools, customers like Furniture.com have been able to clearly discern the potential of their online marketing efforts, drive higher ROI and even transform the way their online businesses operate."

To read more about Furniture.com's success, a complete case study is available on Omniture's Web site: http://www.omniture.com/case_studies

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP. www.omniture.com.

About Furniture.com

Furniture.com offers consumers the best of Internet shopping by merging the convenience, accessibility and ease of online shopping with the proven infrastructure of the nation's largest retail furniture chains. At Furniture.com, consumers quickly browse, compare and buy brand-name furniture and accessories, find decorating advice and product information, and utilize interactive design tools. To complete the experience, Levitz, Harlem and RoomStore Furniture in the U.S., and Leon's Furniture in Canada, provide customer service and fast, in-home delivery. Furniture.com, a privately held company, backed by a private equity firm with over $1.0 billion in committed capital, is a member of BBBOnline, TRUSTe, and VeriSign.

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