September 22, 2010 02:00 ET

Further's Online CR Report for Network Rail Wins Digital Impact Award

LONDON, UNITED KINGDOM--(Marketwire - Sept. 22, 2010) - Further's innovative and engaging online Corporate Responsibility report for Network Rail has won the Digital Impact Award for Best use of digital to aid a CR campaign.

The awards were announced at an informal dinner, hosted by Communicate magazine, at the spectacular Tabernacle, Notting Hill on 21 September 2010.

The report features a fully interactive interface which allows users to explore and discover the many ways in which Britain's railway network touches the lives of millions of people in this country every day, together with links to a wealth of related information.

Chris North of Further, commented, "We are very pleased to have won especially as we were amongst some stiff competition. The Community and Environment section of the site marks a major step forward in Network Rail's online communications, offering the best of design, engagement and information presentation. It's open, transparent and fun."

James McCobb, Network Rail head of digital marketing, said "It is great to receive this recognition. With this report we wanted to reflect Network Rail's modern and approachable brand. A web based report allows us to be more interactive using video to demonstrate how our people are all playing a part in delivering a bigger and better-value railway for everyone."

You can view and explore the report at http://www.networkrail.co.uk/responsible.

About Further

Further is a brand and corporate reporting agency part of Fishburn Hedges Group. Aiming to help clients go further by communicating better. Further builds brands, reports on performance and makes communications work harder for many leading businesses and public sector bodies.

About the Fishburn Hedges Group

The Fishburn Hedges Group includes Fishburn Hedges, design and reporting business Further, consumer PR business Seventy Seven and digital marketing agency Brew. It is a wholly-owned subsidiary of advertising and marketing services group Abbott Mead Vickers Group and of Omnicom, the US-quoted communication group. The firm has achieved a top 20 placing in the Financial Times' 'Best Companies to work for' for each of the last seven years.

About Network Rail

Network Rail is the not for dividend owner and operator of Britain's railway infrastructure, which includes the tracks, signals, tunnels, bridges, viaducts, level crossings and stations - the largest of which we also manage. We aim to provide a safe, reliable and efficient rail infrastructure for freight and passenger trains to use. Our website: www.networkrail.co.uk.

Contact Information