SOURCE: Fuse Powered

Fuse Powered

February 24, 2015 09:01 ET

Fuse Powered Launches the Industry's Only Player-Centric Monetization Engine for Mobile Games for Free

Fuse Is the Only Platform to Combine In-App Purchase and Ad Monetization Capabilities to Deliver Dynamic Offers Targeted to Players Based on In-Game Behavior

PALO ALTO, CA--(Marketwired - Feb 24, 2015) - Fuse Powered launches the first player-centric monetization engine for mobile gaming that supports the entire player lifecycle, giving publishers the opportunity to monetize every single install. The most comprehensive monetization platform on the market, Fuse is designed for mobile game publishers to segment players in real-time and easily make dynamic targeted offers to every player, resulting in more money made from every player, every day. This new one-stop solution provides developers with the opportunity to deliver the right offer, to the right player, at the right time, whether it's a targeted in-app purchase offer, rewarded video or an ad. 

Player-centric monetization is about understanding where your players are in the game and giving each player what they need to make their experience better. Fuse uses the most advanced, real-time segmentation to create individual player segments for any in-game behavior, including level, spending patterns, currency balance and more.

With Fuse Ad Mediation, you can mediate all your favorite networks, including AdRally, Fuse Powered's competitive ad marketplace, all in one SDK. Fuse does all the work to deliver the highest eCPMs for every ad space, allowing developers to fully control ad monetization and network priorities.

"The mobile game industry has exploded to $20 billion in annual revenue, but it should be $50 billion. The handful of companies that have built an in-house monetization platform are dominating the industry and generating billions," said Jon Walsh, CEO of Fuse Powered. "We've democratized the science and tools to deliver this capability to the rest of the market. We are the only company with this solution and we offer it for free."

The simplicity of the Fuse platform opens the door for developers to build the most efficient game, effectively monetize in-game experiences, and capitalize on revenue.

For more information about the new engine, visit www.fusepowered.com.

About Fuse Powered
Fuse Powered is the only monetization engine on the market that optimizes both in-app purchase offers and advertising to make mobile game publishers more money every day. Fuse enables publishers to analyze player behavior in real-time, segment players accordingly, and serve the right offer to the right player, at the right time. Fuse started as a publisher of top ten mobile games and quickly realized the need for a toolset to manage the entire player lifecycle and monetize every player. With more than 600 million installs, Fuse has partnered with some of the world's leading mobile game publishers to monetize players on iOS and Android. In 2014, Fuse acquired Corona Labs, the leading 2D mobile game development platform used by over 300,000 developers worldwide. Fuse is a venture backed, privately held company with offices in Palo Alto, San Francisco, Toronto and London.

Contact Information

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    Tory Patrick
    Uproar PR for Fuse Powered
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    312-878-4575 x240