SOURCE: Fuse Science, Inc.

September 27, 2013 10:05 ET

Fuse Science® Initiates Consumer Product Advertising Campaign and Launch of New "Powered By Fuse®" Web Site

MIAMI LAKES, FL--(Marketwired - Sep 27, 2013) -  Fuse Science, Inc. (OTCQB: DROP) (www.fusescience.com), a consumer products and delivery technology company that is developing new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals is pleased to announce that it has launched its new "Powered By Fuse®" web site (www.poweredbyfuse.com) to parallel the release of the first series of advertising campaigns for its innovative consumer products, PowerFuse®, ElectroFuse® and EnerJel®. 

"The new Powered By Fuse® web site was developed by Bad Boy Branding, and leverages the latest technology to provide maximum functionality and operating efficiency with smart phones and other mobile devices -- which consumers are now using over half of the time to access the internet," stated Brian Tuffin, CEO of Fuse Science®. "The new site allows for the highest quality video streaming from multiple devices and better enables the launch of our advertising campaigns via numerous social media platforms starting today."

In a combined effort with Bad Boy Branding and Extended Data Solutions, and their innovative variable video technology known as PersoniCom™, the Company commences the release of its first campaign today featuring ultra-marathoner, Zoe Ramano, who just completed running the 2,300 mile Tour De France. Her story is the first of several that define what it means to be "Powered By Fuse®"!

The PersoniCom™ marketing technology, as specifically created for Fuse Science®, will communicate with consumers on a one-to-one basis with viral components to increase effectiveness and reach. The expertise of Bad Boy Branding incorporates the ability for a combined monthly reach of over 250 million across multiple channels, which allows for the delivery of many strategic campaigns designed to educate consumers on the benefits of becoming "Powered By Fuse!®"

"Along with our new consumer web site, you can find the initial components of our campaign at www.poweredbyfuse.com which includes a must-enter contest to win a Tiger Woods golf bag. Like 'Fuse Science' on Facebook and be among the first to experience the PersoniCom technology. Each element of the campaign will emerge in succession to drive the highest level of penetration over the coming days and weeks," concluded Tuffin.

If you still don't know what it means to be "Powered by Fuse®", you can visit your local Walgreens or go to www.poweredbyfuse.com and take advantage of free shipping as part of our initial advertising campaign.

About Bad Boy Branding
Bad Boy Branding specializes in the representation of celebrities, brans and various social media account. The Company consistently delivers quality content that resonates with audiences, while providing unparalleled brand exposure. Bad Boy Branding is a leading architect of virality, with 6 million monthly stories being generated and a combined monthly reach 250 million people. For more information, visit www.jayleopardi.com

About PersoniCom, Inc.
PersoniCom™ is a service of Extended Data Solutions, Inc., a privately-held company headquartered in Chicago, that provides innovative personalized messaging solutions to Fortune 1000 and premier middle-market customers, as well as state and federal political organizations. PersoniCom is an extremely powerful platform for creating truly memorable, real-time customer communications delivered on social media networks, the web, via telephone or email, adding incredible leverage to viral marketing campaigns. The PersoniCom platform includes an array of innovative applications for personalized voice and video communications, capable of generating and delivering tens of millions of messages per day. PersoniCom rapidly analyzes massive amounts of social media, customer database and web event data and immediately creates personalized, rich-media messages which lead to dramatically higher conversion rates. The company holds multiple patents related to its revolutionary Variable Voice and Video inventions. Information about PersoniCom is available online at www.personicom.com.

About Fuse Science, Inc.
Fuse Science, Inc. (OTCQB: DROP), is an innovative consumer products and delivery technology company based in Miami Lakes, Florida. Fuse Science® holds the rights to new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals. The Company maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly -- all in a concentrated "DROP" form that is simply applied under the tongue. The Fuse Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products. Information about Fuse Science® is available online at www.fusescience.com and www.poweredbyfuse.com or by calling 305-503-FUSE (3873).

For Fuse Science® news as it happens, follow @FuseScience on Twitter and Instagram and Like "Fuse Science" on Facebook.

Get all Fuse Science® corporate updates sent directly to you; sign up for Fuse News Alerts in the Investor Relations section at www.fusescience.com.

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