SOURCE: Fusion

Fusion

January 21, 2015 08:45 ET

Fusion Expands Sales and Marketing to Accelerate 2015 Organic Growth; Hires VP of Channel Sales

NEW YORK, NY--(Marketwired - Jan 21, 2015) - Fusion (NASDAQ: FSNN), a leading cloud services provider, announced today that it has made a number of significant moves to expand its Sales and Marketing organization to accelerate the Company's organic growth in 2015. Fusion has also made several important improvements to its marketing and sales support infrastructure to increase sales and partner productivity, improve the user experience, and reduce sales to revenue intervals to stimulate more rapid revenue growth.

Matt Rosen, Fusion CEO said, "Fusion's focus in 2014 was concentrated on building the systems and staff, and implementing the sales and marketing initiatives required to support our organic growth objectives for 2015. As cloud technologies are increasingly adopted, our nationwide network of over 600 distribution partners is searching for simple cloud solutions to customers' often complex problems. Fusion aims to be their single source for the cloud with an integrated portfolio of advanced cloud solutions and dedicated support, with enhanced systems and increased sales, proposal and order automation improvements that will make pricing and provisioning simpler than ever before. We're confident that driving efficiencies to increase productivity and improve the user experience will stimulate more rapid revenue growth."

Highlights

  • Complete refresh of website design, updated collateral, proposals and presentation materials, white papers, use cases and training manuals to further enhance brand image and awareness, improve training on products and solutions to better reflect the Company's focus on cloud technologies and solutions to drive customer productivity and success
  • Enhancements and navigation improvements to the Fusion website and the introduction of a dedicated partner website; both responsive to mobile and tablet
  • Introduction of a number of enhancements to Fusion's advanced service features, including personal attendant, web collaboration, hoteling, and multi-option call recording
  • Implementation of enhanced pricing, proposal and order automation to improve the user experience and increase the productivity of over 600 Fusion distribution partners nationwide
  • Expanded Fusion's partner promotions, rewarding top performing independent distribution partners with the Company's inaugural President's Club
  • Development of a Partner Relationship Management (PRM) platform to manage leads from capture to conversion
  • CRM improvements for Sales and distribution to better track, monitor and improve performance
  • Expansion of Sales and Marketing staff to support aggressive organic growth objectives

The advances, many of which already have been introduced and others that will be launched over the next several weeks, emphasize the Company's commitment to its partners to increase their success in selling cloud services. To that purpose, the Company has expanded its sales and marketing staff to increase cloud services training and sales support. A major component of the Sales expansion is its leadership.

Fusion is pleased to welcome Stacy Conrad as its new Vice President of Channel Sales. Stacy brings a wealth of experience in the cloud services industry and in developing and leading channel sales organizations to success. For more than a decade, she has built winning sales teams that have produced strong revenue growth year after year, developing strategic relationships with a nationwide network of partners who have come to count on her industry knowledge and indefatigable commitment to service excellence. At MicroCorp, Stacy presided over a sales team that managed more than 1,500 subagents and generated double digit growth year over year. At Premiere Global Services, the world's largest pure play provider of collaboration software and services, Stacy and her sales team grew the business by more than 20%.

"We're delighted to welcome Stacy to the Fusion team," said Russell P. Markman, President of Fusion's Business Services division. "We're confident that her dynamic, high energy approach to building the business will help accelerate our organic growth this year," he continued.

"I've had the opportunity to sit on the other side of the table as a Fusion Partner, and have been impressed by the Company's great strides in becoming the leading source for solutions in the cloud," Stacy said. "Partners are increasingly ready to migrate to the cloud and are looking for a provider that can deliver everything they need to succeed -- an outstanding solution set, comprehensive training, dedicated sales support, fast, user-friendly systems and quick, seamless implementations. Most of all, they want a commitment to the kind of quality that customers and partners alike can rely on now and in the years to come. I'm looking forward to spreading the word to existing partners and engaging new partners who have yet to hear the Fusion story. Agile, smart and savvy, the Fusion team has already accomplished so much, and I'm excited to help lead the Channel to even greater success."

Forward Looking Statements

Statements in this press release that are not purely historical facts, including statements regarding Fusion's beliefs, expectations, intentions or strategies for the future, may be "forward-looking statements" under the Private Securities Litigation Reform Act of 1996. Such statements consist of any statement other than a recitation of historical fact and can be identified by the use of forward-looking terminology such as "may", "expect", "anticipate", "intend", "estimate" or "continue" or the negative thereof or other variations thereof or comparable terminology. The reader is cautioned that all forward-looking statements are speculative, and there are certain risks and uncertainties that could cause actual events or results to differ from those referred to in such forward-looking statements. This disclosure highlights some of the important risks regarding the Company's business. These risks include the Company's ability to raise new capital to execute its comprehensive business strategy; the integration of businesses following an acquisition; the Company's ability to comply with its senior debt agreements; competitors with broader product lines and greater resources; emergence into new markets; natural disasters, acts of war, terrorism or other events beyond the Company's control; and the other factors identified by us from time to time in the Company's filings with the Securities and Exchange Commission, which are available through http://www.sec.gov. However, the reader is cautioned that our future performance could also be affected by risks and uncertainties not enumerated above or in its filings.

About Fusion

Fusion is a leading provider of integrated cloud solutions to small, medium and large businesses. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud communications, cloud connectivity and cloud computing. Fusion's innovative, yet proven cloud solutions lower our customers' cost of ownership, and deliver new levels of security, flexibility, scalability and speed of deployment. Fusion is a servicemark of Fusion Telecommunications International, Inc. For more information, please visit www.fusionconnect.com.

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