SOURCE: Fusion92

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September 16, 2010 13:35 ET

Fusion92 Adds Industry Veterans to Its Rapidly Expanding Staff of Digital Marketing Specialists

New Talent Bolsters the Digital Marketing Agency's Newly Formed Project Management and Strategy & Analytics Divisions

ARLINGTON HEIGHTS, IL--(Marketwire - September 16, 2010) -  Fusion92, a full-service digital marketing agency that blends innovative thinking with emergent technology, today announced the addition of three new staff members to its team of cross-disciplined strategists, project managers and technologists. The new hires reflect the agency's accelerated corporate growth plan through continued fulfillment of new business development goals, superior client service and other corporate initiatives.

The new members, who will all serve in senior capacities as part of Fusion92's growing team of interactive marketers, boast years of project and account management experience in varied integrated marketing disciplines. In addition, the new hires will fulfill clearly defined roles within Fusion92's newly formed Project Management and Strategy & Analytics divisions -- created to align Fusion92's creative, technical and management talent with specific client campaigns and digital marketing objectives.

The newest specialists to join the interactive marketing agency include:

Greg Adzia - Account Director
Adzia will bring more than 15 years of project leadership and management experience to his new role with Fusion92. In addition to specializing in the development of management teams and marketing strategies that accelerate performance for clients, Adzia has demonstrated expertise in the areas of market segmentation, product alignment and brand extension.

Previously, Adzia served as the Managing Partner of F&A Direct in Geneva, Illinois, a full-service integrated marketing agency. At F&A Direct, Adzia oversaw the agency's strategic vision and new business development.

Prior to that, Adzia served in a number of account management capacities for established agencies, Young & Rubicam and JTC Advertising.

Jeremy Lamothe - Sr. Campaign & Analytics Manager
A proven search engine marketing professional, Lamothe brings an impressive new media and digital marketing background to Fusion92 that includes expertise in search engine optimization, pay-per-click marketing, social media marketing, web analytics and web site development. 

Previously, Lamothe served as a Search Account Manager for Microsoft Corporation in Chicago, Illinois. At Microsoft, Lamothe provided strategic consulting services to a multi-million dollar search engine marketing advertiser portfolio.

Geeta Saini - Account Manager
With over nine years of experience in account management, project management and creative strategy development, Saini provides Fusion92 with a unique blend of traditional direct marketing leadership and digital marketing expertise. Throughout her career, Saini has specialized in providing clients with responsiveness, creativity and results, while balancing multiple projects and campaign priorities.

Previously, she served in a number of account capacities with such agencies as RR Donnelley, Bamboo Worldwide and Euro RSCG.

"We are incredibly excited to welcome these three experienced marketing professionals to our team," said Fusion92 Founder and Executive Director, Matt Murphy. "In order to build holistic, integrated campaigns for our clients, we will continue to acquire talented professionals that understand the significance of blending traditional and new media marketing techniques. Greg, Jeremy and Geeta will make an immediate impact for Fusion92's clients and will further support our vision of emerging as Chicago's leading digital marketing agency."

About Fusion92
Fusion92 is a full-service interactive marketing company that blends innovative thinking with emergent technology to create bottom-line value and the means to communicate with your customers one-to-one. For more information, please visit www.fusion92.com or Fusion92's "Digital Insights" blog.

Contact Information

  • Contact:
    Jeff Benanto
    fama PR
    Phone: +1 617-758-4183
    Email: Email Contact