The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc.

August 16, 2011 08:00 ET

Futura Adds 475 Dealers to Its Sales Pipeline Through a Formal Business Relationship With the Ontario Automotive Dealers Association

The Company Has Signed Contracts With 6 Dealers on the Heels of Finalizing Its Relationship With the OADA

TORONTO, ONTARIO--(Marketwire - Aug. 16, 2011) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced that it has formalized a business relationship with the Ontario Automotive Dealers Association (OADA) which will allow it to market its suite of loyalty products and services to the over 475 member dealers effective immediately. The relationship will see the company and OADA work together in creating awareness amongst member dealers using tactics such as email campaigns, direct mail, event sponsorship, telemarketing and face to face meetings.

"We are very excited about expanding our sales and marketing efforts into the broader Ontario auto dealer market given it represents the largest collection of auto dealers in the country. Working with the OADA will allow us to hit the ground running and leverage the great momentum we've developed in the Greater Toronto Area. Since launching our auto dealer sales effort in late April, we've signed contracts with 54 auto dealers and launched 44 of them to date. We now have dealer clients in the GTA, Southwestern Ontario, Northern Ontario, PEI and Quebec. Starting in September, we will begin actively recruiting dealers in Alberta, British Columbia and expanding on our early successes in Ontario. We have a very efficient and replicable process in place to launch and manage our auto dealer clients that we look forward to scaling further with relationships like the one we've put in place with OADA." said Mark Farrell, President and CEO of The Futura Loyalty Group.

About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian businesses. The company offers a suite of loyalty products and services including access to two existing branded loyalty currencies. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based reward issuance solution. For more information regarding Futura Loyalty Group, visit

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