The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc.

June 21, 2011 14:15 ET

Futura Expanding Auto Dealer Sales Strategy to Alberta, British Columbia and Nova Scotia

Company Partners With Provincial Auto Dealer Associations in Three Jurisdictions

TORONTO, ONTARIO--(Marketwire - June 21, 2011) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced that it is expanding its sales and marketing program targeting new car dealers into the provinces of Alberta, British Columbia and Nova Scotia as a result of marketing arrangements it has put in place with the provincial auto dealer associations of all three jurisdictions: Motor Dealers Association of Alberta (MDAA), New Car Dealers Association of BC (NCDABC) and the Nova Scotia Auto Dealers Association (NSADA). Collectively these associations represent over 750 of the approximately 4,000 new vehicle dealers in Canada.

"Since launching our relationship with the Toronto Automotive Dealers Association in late April, we've met with over 100 auto dealers to present our product offering as well as understand their marketing needs. This has resulted in the company signing 38 contracts with 31 dealerships now successfully launched. We have gained invaluable insight during these first two months and are looking forward to expanding our sales and marketing efforts into the provinces of Alberta, British Columbia and Nova Scotia in conjunction with MDAA, NCDABC and NSADA," said Mark Farrell, President and CEO of The Futura Loyalty Group.

"We believe that Futura's product offering and deep expertise in the loyalty marketing sector will offer value to both our dealer members as well as Albertans looking to buy a vehicle. Our members are always looking for opportunities to strengthen relationships with existing customers, attract new customers and grow their businesses and we see Futura as a great partner to help them achieve these important goals. We look forward to helping Futura gain awareness and exposure with our membership base," said Denis Ducharme, President of the Motor Dealers Association of Alberta.

About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian businesses. The company offers a suite of loyalty products and services including access to two existing branded loyalty currencies. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based reward issuance solution. For more information regarding Futura Loyalty Group, visit

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