The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc.

November 15, 2011 08:00 ET

Futura Initiates Merchant Recruitment Activity in Atlanta Market

Awards First Territory Rights to Local Marketing and Sales Agency ALG Partnership Marketing

TORONTO, ONTARIO--(Marketwire - Nov. 15, 2011) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced that it has entered into an agreement with Atlanta based ALG Partnership Marketing (ALG) to initiate merchant recruitment efforts in Georgia. The Company has granted ALG the exclusive rights for the state of Georgia to market its merchant product offering that combines the Company's proprietary rewards issuance technology platform and the three leading frequent flyer programs it now has access to for the US marketplace with combined membership in excess of 120 million profiles.

"We are very excited to be working with ALG as we launch US operations. To have experienced feet on the street selling our product offering to prospective auto dealer and retail clients in our launch state of Georgia gives us the speed to market we were looking for in a US Partner. The agreement we've structured with ALG for the Georgia territory will serve as the template for launching into other markets in the US. We believe that there are upwards of 40 territory opportunities that make good economic sense for Futura and a local distribution partner" said Mark Farrell, President and CEO of Futura Loyalty Group. "We are in active dialogue with a number of prospective candidates in other markets and look forward to growing our sales distribution footprint over the next three to six months in the US Southeast."

"By combining Futura's proprietary technology, three great frequent flyer currency partners and Futura's extensive in market experience gained in the fiercely competitive Canadian loyalty marketplace, we believe Futura has created a highly attractive merchant offering that we are very excited to be selling here in Georgia" commented Alan Goldstein, Managing Partner of ALG.

About The Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for North American businesses. The company offers a suite of loyalty products and services including access to two existing branded loyalty currencies. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based reward issuance solution. For more information regarding Futura Loyalty Group, visit

About ALG Partnership Marketing

ALG Partnership Marketing focuses on strategy, business and product development for emerging marketing and technology companies who service the Financial Services, Retail, Airline and Hospitality sectors in the loyalty and Incentive sector. Leveraging 20+ years of industry experience and a network of subject matter experts, ALG Partnership Marketing specializes in developing products and partnerships that drive innovation and accelerated growth for our clients and partners.

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