The Futura Loyalty Group Inc.
TSX VENTURE : FUT

The Futura Loyalty Group Inc.

September 18, 2007 10:24 ET

The Futura Loyalty Group Obtains Exclusive License to Sell New Prepaid eCOM Mastercard® Gift Cards in Canada

TORONTO, ONTARIO--(Marketwire - Sept. 18, 2007) -

NOT FOR DISTRIBUTION TO UNITED STATES NEWSWIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES.

The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced that it has entered into a three year, exclusive licensing agreement with ECOM Financial Corp. and its subsidiary, EcomCard Canada Inc., to market and sell the new prepaid eCOM MasterCard Gift Card, a low-fee prepaid gift card product that allows consumers greater flexibility than traditional "closed loop" gift cards which can only be used at the issuing merchant's locations, limiting their range of use and consumer appeal.

The eCOM MasterCard Gift Card can be used anywhere MasterCard is accepted. The card offers consumers a convenient, prepaid, non-personalized option for gift giving with no application required as the card is instantly issued at a merchant location. Further, the prepaid card does not need to be secured with other credit cards, bank accounts or credit lines. Card activation and redemption utilizes current payment technologies at point of sale and the cards can also be activated on-line or through a toll free number.

The card is available in denominations of $25 to $500, with low upfront fees and no ongoing transaction fees. The cards are not reloadable so spend is limited to the originally purchased denomination and are ideal for parents looking to provide teens with access to funds in a controlled manner. The gift cards are also a convenient solution for consumers otherwise unable to acquire credit cards but want the flexibility of on-line shopping or car rentals in addition to traditional retail storefront purchasing. As well, given their discreet nature, the cards are an excellent prevention of identity theft when used to make purchases on-line or by telephone.

The card will be distributed by Futura through multiple well-known retailers and other channels directly to the consumer. Merchants and groups will have the opportunity to develop customized products as the eCOM MasterCard Gift Card allows cards and packaging to be co-branded, providing these organizations all the benefits of the prepaid product while leveraging the merchant or group brand recognition.

"We are excited about the eCOM MasterCard Gift Card product. It offers convenience, flexibility and the applications are endless, particularly when bundled with our loyalty solutions" says Mark Farrell, President and CEO of Futura. "We have been following developments in the prepaid industry for some time and are very impressed with how easy this card is to acquire and use for consumers looking for a more widely appealing gift card or who do not qualify for a traditional credit card. This product is affordable and the success of similar products in the US gives us great confidence that it will be adopted with enthusiasm by retailers, their customers, charitable groups and their supporters".

"We believe that Futura's retail transactional infrastructure and established marketing expertise will be invaluable in the sale and distribution of our innovative card product into the Canadian marketplace, thereby allowing us to focus on the other markets we are currently developing," said Juergen Weber, President and COO of ECOM. "We are impressed with the Futura Rewards program and its established network of merchant, groups and consumers; we can't think of a better partner that understands the needs of Canadian merchants and consumers and has the means of successfully assisting in the implementation of our vision".

About Futura Rewards

Operated by Toronto-based The Futura Loyalty Group Inc., the Futura Rewards Program helps Canadians save money by purchasing a wide variety of consumer products and services from a broad array of some of Canada's best-known retailers, service companies and brands. Members earn rewards that are cash-equivalent and can be directed into any financial product -- mutual funds in a RRSP, Registered Education Savings Plans (RESPs), GICs, etc. -- at any financial institution in Canada. Members can also direct their rewards to registered charities of their choice. Futura's suite of services include marketing tools and expertise to assist groups, merchants, and affinity partners. Our strategy and project services include: co-branded loyalty and gift programs, consumer intelligence and analytics, design services and marketing program execution. For more information, visit www.FuturaRewards.ca.

TM Trademark of The Futura Loyalty Group Inc.

MasterCard ® is a registered trademark of MasterCard International Inc., used under license.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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