The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc.

October 08, 2009 12:10 ET

Futura Loyalty Group Signs Strategic Agreement with Network Services International

TORONTO, ONTARIO--(Marketwire - Oct. 8, 2009) -


The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura") today announced a strategic operating agreement with Network Services International ("NSI"), a market leader in integrated point of sale ("POS") solutions for merchants offering a single source for point of sale systems, software, training, installation and support to over 140 national retailers representing in excess of 10,000 retail locations.

The agreement provides for the integration of Futura's loyalty and customer relationship management ("CRM") platform solutions into NSI's POS solutions to provide an enhanced offering to NSI's roster of merchants. Through joint marketing efforts, the enhanced services will initially be offered to NSI's Canadian merchants. Futura will also promote NSI's vast array of POS services to its current and future retail clients.

"We believe that we can add great value to NSI merchants through our end-to-end CRM services", said Mark Farrell, President and CEO of The Futura Loyalty Group. "NSI's client base of best-of-breed merchants is very well suited to take advantage of Futura's customer knowledge enhancing tools allowing retailers to better understand their customers. This ensures that products and services are meaningful to customers and keep them coming back as loyal patrons. We believe that this will accelerate our strategy of becoming the leading provider of CRM solutions in the mid-tier retail market."

"We are pleased to be working with Futura and believe that their loyalty and reporting systems will add great value to our business", said Bill Sandre, CEO of NSI. "Tapping into Futura and their analytics, research, interactive marketing and campaign management partners will add significant value to my clients seeking to preserve and grow their customer base."

The NSI agreement was a direct result of the efforts of Osprey Capital that has been retained to help seek out strategic partners in the campaign management space that will enhance the service offerings of Futura. The Company anticipates that this process will lead to a number of further strategic agreements prior to the year end.

About The Futura Loyalty Group Inc.

The Futura Loyalty Group markets a suite of loyalty products to mid size retail and service businesses nationally. Futura Loyalty promotes coalition rewards programs Futura Rewards(TM), proprietary cash rewards program, as well as Aeroplan(R). The company also licenses its proprietary technology solutions to companies and organizations looking to operate private label rewards programs as well as transaction driven marketing initiatives.

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Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with our business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend" and similar expressions to the extent they relate to the Company or its management. The forward looking statements are not historical facts, but reflect the Company's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including any risks and uncertainties described herein, as well as the risks and uncertainties detailed in our final long form prospectus dated November 29, 2005 filed with the regulatory authorities.

TM Trademark of The Futura Loyalty Group Inc.

(R) Aeroplan and Aeromove are registered trademarks of Aeroplan Canada Inc.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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