The Futura Loyalty Group Inc.
TSX VENTURE : FUT

The Futura Loyalty Group Inc.

November 10, 2010 11:17 ET

Futura Loyalty Group's Futura Rewards Platform to Serve as Loyalty Program for Canadian Association of Retired People (CARP) Membership

TORONTO, ONTARIO--(Marketwire - Nov. 10, 2010) - CARP, A New Vision of Aging for Canada, and The Futura Loyalty Group Inc. ("Futura") (TSX VENTURE:FUT), a provider of customer loyalty and technology solutions, today announced that Futura Rewards will become the official loyalty currency for CARP's 300,000 members, automating CARP's benefits program.

Futura Rewards (www.FuturaRewards.ca) is a free national rewards program, enabling members to earn cash rewards from hundreds of participating merchants in communities across the country. The program also offers members access to a robust on-line shopping mall, where they can earn rewards from over 50 leading retailers. Futura will work with CARP and its national network of chapters and ambassadors to actively recruit more merchants to the program in each CARP chapter community, enhancing CARP/Futura members' ability to earn cash rewards with local shopping, keeping spending in their immediate area.

CARP members will receive a new co-branded CARP-Futura Rewards card that can be processed by any participating merchants using Futura's proprietary Futura Rewards Crediting System – a free web-based reward issuance system that simply requires issuing merchants to have a computer and internet access. Alternatively, some retail chains will process card-based transactions using an integrated point of sale system solution and card swipe.

CARP members will also benefit from being able to use the Futura Rewards website to locate participating merchants in their area, earn rewards while shopping online, check reward balances and request payouts.

The Futura Loyalty Group solution will also serve to empower CARP to build even stronger affinity partner patronage, by providing reporting with regard to CARP member purchase activity with each company participating in the Futura Rewards program.

Reflecting Canada's position as the #1 loyalty market in the world, this offering is designed to help participating Canadian retailers successfully accelerate new customer acquisition and capture a higher share of consumer spend, while increasing effectiveness of their customer and prospect reward/marketing programs and lowering associated costs.

"The opportunity to work with an organization of CARP's stature, in delivering an improved Member experience based on Futura Rewards and our proprietary loyalty platform is an ideal fit" said Mark Farrell, President and CEO of Futura. "It also provides us with an opportunity to add even more value to our existing Futura Rewards merchants, who will benefit from increased customer traffic due to the thousands of CARP members who will take advantage of the opportunity to earn free cash rewards from everyday shopping in their local communities. We'll also help these merchants better understand & engage their customers by providing them with easy to use reporting that will clearly illustrate opportunities for increased sales by filling gaps in customer spending or introducing relevant offers based on customer transaction histories."

"We have been searching for a partner such as Futura for a number of years" said Eric Vengroff, Vice President Benefits, and General Manager of CARP. "We now have the means to offer our members a connection to local merchants and the ability to earn rewards for purchases on everyday items".

About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian businesses. The company offers a suite of loyalty products and services including access to two different coalition loyalty programs, Aeroplan and Futura Rewards. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based issuance solution. For more information regarding Futura Loyalty Group, visit www.tflg.ca.

About CARP

CARP is a national, non-partisan, non-profit organization committed to advocating for a New Vision of Aging for Canada,
social change that will bring financial security, equitable access to health care and freedom from discrimination. CARP seeks to ensure that the marketplace serves the needs and expectations of our generation and provides value-added benefits, products and services to our members. Through our network of chapters across Canada, CARP is dedicated to building a sense of community and shared values among our members in support of CARP's mission.

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