TORONTO, ONTARIO--(Marketwire - Sept. 14, 2012) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura") announced today that it has entered into an agreement with P&B Transport, a Quebec-based Canadian and US bonded transportation and logistics company that provides services throughout North America. Under the terms of the agreement, P&B Transport will issue Aeroplan Miles to their customers through the Futura loyalty rewards marketing and technology platform.
"Offering loyalty rewards can really help transport operators differentiate themselves by increasing spending from existing customers and attracting new customers as part of overall sales and customer relationship management. Introducing value added marketing services such as loyalty programs to the trucking industry is a great opportunity for Futura and a logical extension into the automotive/transportation vertical," said David Campbell, President and CEO of Futura.
"We are constantly striving to offer our customers better service and differentiate ourselves. By offering Aeroplan Miles to our customers, we achieve both these objectives and also expect to attract a number of new customers," said Jimmy Pardo, Vice President & co-owner of P&B Transport. P&B Transport will also be able to enhance its marketing programs and customer relationships through the application of loyalty incentives and be able to track transactions and return on marketing investment through Futura's loyalty analytics market research information."
About The Futura Loyalty Group
The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian and American businesses. The company offers a comprehensive suite of loyalty products and services including access to Aeroplan in Canada and four top frequent flyer programs in the United States. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance, loyalty analytics and a proprietary web based reward issuance solution. For more information regarding The Futura Loyalty Group, visit www.tflg.ca or www.futuraloyaltygroup.com.
About P&B Transport
P&B Transport is a growing transportation and logistics service provider, dedicated to achieving total customer satisfaction and conducting business activities with integrity and respect, while building mutually beneficial and enduring relationships. We take the satisfaction of our customers to heart and are committed to providing superior value in our service on a continual basis. We are a Canadian and US bonded carrier that provides total North America coverage through our vast network of partners. For more information regarding P&B Transport, visit www.pbtransport.com.