The Futura Loyalty Group Inc.
TSX VENTURE : FUT

The Futura Loyalty Group Inc.

May 10, 2011 09:16 ET

Futura Signs Contracts With 23 TADA Auto Dealers to Launch Aeroplan Program

TORONTO, ONTARIO--(Marketwire - May 10, 2011) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) (the "Company") today announced that since completing its partnership with The Toronto Automobile Dealers Association (TADA), the Company has executed 23 agreements with member dealers. The first group of dealers has now launched and is actively promoting and issuing Aeroplan Miles to customers. Working closely with the Company, individual dealers have the flexibility to customize their program to suit their business needs and seasonality.

"We are very excited about being able to leverage the Aeroplan program at our dealership," said Cynthia Cochrane, Controller Town + Country BMW / Mini Markham. "We see this as a great marketing tool that will help us attract new customers while at the same time retain and grow our business with existing customers. The flexibility and ease of focusing the program on specific areas of our business at particular times is very appealing."

Using Futura's robust, web based issuance and reporting module, dealers are able to launch the Aeroplan program soon after signing a contract. Futura has also developed a selection of point of sale marketing kits as well as a hands on staff training program making the entire process of launching Aeroplan simple and easy.

"The response we are seeing from our membership to this program is fantastic," said Todd Bourgon, Executive Director of TADA. "Working with Futura we've been able to come up with a program that meets the needs of today's dealers and is easy to deploy and manage. The great sign up rate that we are seeing further validates the hard work that we've put into developing this program."

Aeroplan Members may earn:

  • A minimum of 1 Aeroplan Mile per $2 spent on all service, parts and labour of pre-tax transaction amount;
  • A minimum of 1 Aeroplan Mile per $2 spent on all tires and wheels of pre-tax transaction amount;
  • A minimum of 1 Aeroplan Mile per $2 spent on collision and auto body work of pre-tax transaction amount; and
  • Aeroplan Members will earn miles on new and used vehicles. Aeroplan Miles offers are subject to purchase prices and availability at individual dealers.

About Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and stand-alone loyalty solutions for Canadian businesses. The company offers a suite of loyalty products and services including access to two different coalition loyalty programs, Aeroplan and Futura Rewards. Futura also develops custom programs for companies wishing to develop proprietary loyalty solutions. Futura's loyalty services include member account set up, management and reward redemption platform, a web-based program transaction reporting interface for merchants, a robust offer management system, retail POS Integration for card swipe issuance and a proprietary web based reward issuance solution. For more information regarding Futura Loyalty Group, visit www.tflg.ca.

About TADA

SINCE 1908, TADA serves over 340 new car dealers in the Greater Toronto Area and represents every manufacturer's brand and franchise.

The Association's purpose is to foster a positive image for the retail auto industry and to provide information services to its members on current government, manufacturer, and consumer issues. TADA has a long history of progressive and innovative work, in co-operation with government and their members, to establish fair and uniform business practices, standards of advertising and training, and pro-active programs to enhance customer service. TADA members lend support to a variety of community and charitable projects. Each year in February the TADA presents the Canadian International Auto Show.

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