Cashmere

Cashmere

October 01, 2014 11:50 ET

The Future of Canadian Fashion Revealed! Unique White Cashmere Collection 2014 Spotlights Canada's Next Generation Designers #Cashmere11

15 inspiring designers on the Canadian fashion scene create original Cashmere BT Couture to support Canadian Breast Cancer Foundation and celebrate Breast Cancer Awareness Month

TORONTO, ONTARIO--(Marketwired - Oct. 1, 2014) -

Editors Note: There is a photo and a video associated with this press release.

The future of Canadian fashion took the spotlight at the eleventh annual White Cashmere Collection™ starring 15 rising design stars from across Canada as they support the Canadian Breast Cancer Foundation (CBCF) in their vision of a future without breast cancer, Tuesday, September 30, at The Carlu, in Toronto.

Unique in the world, and the first and only fashion collection entirely crafted in pure, soft and luxurious sheets of Cashmere Bathroom Tissue - Canada's bestselling brand - The White Cashmere Collection has showcased more than 125 Canadian designers since its runway debut in 2004.

The eagerly anticipated Cashmere BT Couture Collection 2014 takes a bold look forward and features 15 emerging talents on the Canadian fashion scene, all nominated by famed Canadian designers and past contributors to the collection.

The world-famous, one-of-a-kind collection includes a spectacular runway show, a portfolio of high-fashion Cashmere BT Couture Photos and a Vote Couture for the Cure™ consumer promotion for the Canadian Breast Cancer Foundation.

Fashionable Fundraiser

A fund- and awareness-raiser for women and their families affected by breast cancer, the White Cashmere Collection highlights the brand's ongoing commitment to CBCF and heralds the annual return of limited-edition Pink Embossed Cashmere, conceived in 2008, with twenty-five cents from the sale of every package going directly to CBCF throughout October's Breast Cancer Awareness Month. Funds donated support the most innovative breast cancer research projects, breast health education and advocacy initiatives to support women and their families affected by the disease. Funds raised support innovative research, health education and advocacy programs that aim to reduce the incidence of breast cancer, lower mortality rates and support women who have experienced breast cancer and their families.

Future Forward: Talent on a Roll

The 2014 collection rolled out on the runway in Toronto at a packed-out, invitation-only show hosted by breast cancer survivor and CTV Canada AM co-host, Beverly Thomson. The show featured Citytv's Cityline host Tracy Moore, who walked the runway, and included a compelling speech by Montrealer's Nalie Agustin, who inspired attendees with her story of strength and determination in beating breast cancer.

This year's cast of 15 Canadian emerging design stars were all nominated by the collection's past designers. They include:

Hilary MacMillan, Nominated by Lucian Matis

Sarah Nicol, Nominated by Izzy Camilleri

Evan Clayton, Nominated by David Jack

Lise Godel, Nominated by David Dunkley

Eugene Paunil, Nominated by Christopher Paunil

Franciska Veress, Nominated by Rita Tesolin

Martin Lim, Nominated by Philippe Dubuc

Alejandro Mendoza, Nominated by Nadya Toto

Alan Ta, Nominated by Suhaila Niazi

Ðuc C Nguyên, Nominated by Joseph Helmer

Elysé Désinor, Nominated by Luko Marion

Ken Chow, Nominated by Sunny Fong

Pedram Karimi, Nominated by Marie Saint Pierre

Myles Sexton, Nominated by Caitlin Power

Sarah Stevenson, Nominated by Farley Chatto.

Cashmere for Social Good

"The White Cashmere Collection is a true showcase for Canada's best design talent and this year, we are honoured to shine a spotlight on our country's future generation of design trendsetters," says Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products, proud producer of Cashmere. "The White Cashmere Collection is one of the world's longest running, most successful Corporate Social Responsibility programs. We are so proud to unite Canada's fashion community with our one-of-a-kind collection that reveals inspiring stories of strength and hope from women who have experienced breast cancer and delivers social good for a cause that is so important to us."

"This annual event continues to support & challenge Canadian designers to create gorgeous garments and stunning accessories from an unusual fabric, for a very good cause," says 2014 Artistic Director, Farley Chatto. "I'm excited and optimistic about the next generation of Canada's fashion designers and honoured to collaborate with Kruger Products and this talented cast of my peers to support women and their families living with breast cancer."

This year's collection was photographed at The Carlu, in Toronto, by Koby Inc., an award-winning, internationally-published Canadian fashion photographer. His portfolio of 15 high-fashion Cashmere photos was released at the show and is displayed at Cashmere.ca and at Facebook.com/cashmere. The White Cashmere Collection's long time supporters, Marc Anthony Salon and MAC Cosmetics created gorgeous hair and make-up for the photo shoot and the live show. Shoes were most generously supplied by Town Shoes, with jewelry by Swarovski.

Nothing Feels Like Making a Difference - VOTE Couture for the Cure

Canadians can view the collection and support the cause by joining Cashmere's unique Vote Couture for the Cure™ initiative at www.Facebook.com/Cashmere. Canadians are invited to vote for their favourite design and Cashmere will donate $1 for every vote, up to $10,000, to CBCF in the winning designer's name, from September 30 through November 10, 2014. Voters will be entered in a draw to win weekly prizes with the chance to WIN a Grand Prize New York City Fashion Escape valued at $5,000.

"Canadian Breast Cancer Foundation is extremely grateful for the incredible commitment and support of Kruger Products. Over the last 10 years, Kruger has made a significant contribution to the breast cancer cause enabling research, education and advocacy initiatives that are making a difference in the lives of women and their families experiencing a breast cancer diagnosis," says Sandra Palmaro, CEO of the Canadian Breast Cancer Foundation. "Through the White Cashmere Collection and limited-edition Pink Embossed Cashmere, Kruger continues to demonstrate their commitment and support to creating a future without breast cancer."

About the White Cashmere Collection

The White Cashmere Collection is Canada's annual celebration of Designing a Future without Breast Cancer. A fund- and awareness-raiser for the Canadian Breast Cancer Foundation, the Cashmere BT Couture collection stars Canada's leading fashion designers. The first-of-its-kind in the world, and entirely crafted in 100 per cent pure, soft and luxurious sheets of Cashmere Bathroom Tissue, the collection supports the Canadian Breast Cancer Foundation's vision of a future without breast cancer. More than 125 Canadian designers have participated since 2004. The collection features limited-edition Pink Embossed Cashmere, with twenty-five cents from the sale of every package going directly to CBCF throughout October, Breast Cancer Awareness Month.

About Cashmere and Kruger Products LP

Cashmere, Canada's best-selling bathroom tissue, reflects Kruger Products' commitment to providing the finest quality tissue products to Canadian consumers. Kruger Products is Canada's leading tissue manufacturer and serves the Canadian consumer market with such well-known brands as Cashmere, Cashmere UltraLuxe, Purex, SpongeTowels and Scotties, as well as away-from-home products for industrial and commercial use across Canada and the U.S.

About the Canadian Breast Cancer Foundation

Canadian Breast Cancer Foundation is the leading community driven organization in Canada dedicated to creating a future without breast cancer. Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community. Visit cbcf.org to learn more.

LIKE Cashmere on Facebook.com/Cashmere.

Tweet the White Cashmere Collection at #Cashmere11.

Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products and Farley Chatto, Artistic Director of the White Cashmere Collection 2014 are available for interviews. High-resolution BT Couture photography is available at Strategic Objectives' FTP site:

Link: http://softp2.strategicobjectives.com/
Username: strategic1
Password: chicago10

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20141001-cashmere800.jpg

To view the video associated with this press release, please visit the following link: http://youtu.be/Ezh484eE9rU

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